Marketing Research Tools Essay

Secondary research is done to research the data collection through the study of information which has already being researched from the hospital websites, articles, discharge and intake records or through primary research.

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Assignment:- Values and Weaknesses of the secondary research and How primary research supplements secondary research

Primary data is when you collect and gather the data first hand in the form of a questionnaire, survey, telephone or interview. This data is specific to the company and did not exist beforehand. Sometimes referred to as field research.

Secondary data using existing data, as related to new data that is being gathered or have been recently gathered. Information already exist on the topics that are being studied. In quantitative approaches, it is this knowledge that assists one with finding the hypothesis to be examined in the new research. It opens the door for the researcher to further explore and generate new questions for the study. This also allows the researcher to find gaps in the research process. Secondary data sources can be acquired via the

Primary data is data which your business or you find and gather data to analyse. By you or the business finding the data this makes it primary because the data belongs to you making it original. The different ways to gather data is surveys and interviews by collecting data like this makes it original and reliable.

“Exploratory research is open-ended method that assists in defining a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents” (Entrepreneur Media, Inc. 2012, para 1). Specific research involves a more precise approach “used to solve a problem that exploratory research has identified” (Entrepreneur Media, Inc. 2012, para 1). The structure of these types of interviews are much more formal than those used in exploratory research. Data collection tools used in primary research can include: consumer interviews or surveys, focus groups, observations, or field tests (such as employing a test-market).

Establish guidelines for researching and gathering information and work with the staff to gather and evaluate the data.

Primary data are collected expressly for research. Observational studies, meaning studies with no dictated intervention, require the collection of new data if there is no adequate existing data for testing

Just like most of the research, there are two types of data in our project, the primary data, and the secondary data.

Primary Research is where you get information by yourself, like getting information from my client, like a person (like a parent, GP Health Professional or Carters Green Medical Centre’s practise manager) is interviewing my client they’ll information from my client’s face to face, which is primary information.

Primary research. This has to be gathered first and to answer certain questions that are related to the project; therefore it is more time consuming and expensive. Primary research is considered to be a reliable source of information as it is coming directly from consumers.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Thirdly the Business would need to collect Secondary and primary Data is data. Primary Data is a Data that is gathered by the researcher himself/herself. Secondary Data is data that is collected by someone else for another purpose.

Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.