Marketing Research Topics

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Important Topics for Projects in Marketing Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given: Topics for Research in Marketing The effects of pharmaceutical dispensing pattern on consumer…show more content…
sumer purchase behavior in out-of-stock situations at retail outlets Understanding consumer response towards sales promotion in the fast food industry Factors influencing customer satisfaction in health care services Impact of congruity between self-concept and brand image on brand preference in the automobile industry The impact of brand extension on brand personality The impact of personal involvement on store brand selection A four dimension approach to attitude measurement Sustainable competitive advantages in hospital industry Customers evaluation of perceived value of service rendered by physician consultant Studying consumer reactions to the Von Restorff effect Effect of personal and personality characteristics on sales performance Effectiveness of utility bill as promotion medium (a comparative study between company and consumer) The revival of radio advertising in (country name): A comparative study of advertiser and consumer The effect of corporate characteristic on the choice of CSR Relationship between organization characteristic and organization response to Gray market The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising A study of waste management and recycling in (country name) The effects of publicity source characteristics on consumer belief The effects of search engine optimization on marketing performance of the companies Impact of parent brand image on the brand
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