Marketing Research Topics

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Important Topics for Projects in Marketing

Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:

Topics for Research in Marketing

The effects of pharmaceutical dispensing pattern on consumer
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sumer purchase behavior in out-of-stock situations at retail outlets
Understanding consumer response towards sales promotion in the fast food industry
Factors influencing customer satisfaction in health care services
Impact of congruity between self-concept and brand image on brand preference in the automobile industry
The impact of brand extension on brand personality
The impact of personal involvement on store brand selection
A four dimension approach to attitude measurement
Sustainable competitive advantages in hospital industry
Customers evaluation of perceived value of service rendered by physician consultant
Studying consumer reactions to the Von Restorff effect
Effect of personal and personality characteristics on sales performance
Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)
The revival of radio advertising in (country name): A comparative study of advertiser and consumer
The effect of corporate characteristic on the choice of CSR
Relationship between organization characteristic and organization response to Gray market
The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising
A study of waste management and recycling in (country name)
The effects of publicity source characteristics on consumer belief
The effects of search engine optimization on marketing performance of the companies
Impact of parent brand image on the brand
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