Marketing Research on Reynolds Pen

For the purpose of this study, the researcher intends to use a cross-sectional research design where all the data will be collected at the same time. The distribution of the research questionnaires will take place over a time period of two weeks where the main data will be collected from the respondents.

Lastly, I offer my regards and blessings to all of those who supported me in any respect during the completion of the report.

This paper will review different styles of research design along with how different variables within research can be measured.

Decriptive research will allow the company to take the research and understand the methodologies and procedures the company would have to take to sell items individually. Considering

During the research, it was intended that we explore the topics given, selecting and analysing

Thirdly, nobody has been more important to me in the pursuit of this project than the members of my family. I would like to thank my parents, whose love and guidance are with me in whatever I pursue. They are the ultimate

I would also like to express gratitude for the teachers, leaders, and faculty as well. They have all been so caring and generous with their time and so I thank you for taking the time to read this,

Research and analysis techniques allow us to examine the information or a problem in detail in order to identify key or vital elements, their strengths and weaknesses and use these to compile a persuasive argument, make recommendation or solve a problem. Making a simple decision may need intensive research, because our small mistake can destroy our image in the market. Seeking relevant information, and critical analysis provides enough space to solve the problem or make an effective

We find this to be an exciting project with significant potential and wish to express our thanks to

In order to complete the study, research questions were developed with specific variables in order to determine the results

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

At the same time, the study will posses characteristics of the exploratory research design as it will collect and classify data about sales statistics in order to observe fluctuations and purchasing patterns in terms of sales pick, costumer preference of product and product combination, preference of location, etc. Observational research will be also conducted as much information can be inferred by simply observing the consumers and analyzing the actual product.

When conducting research, when is it conducive to use primary research over secondary research and vice versa? Both research techniques are viable and beneficial. They each have purpose and can be used as a marketing research template when conducting research. Both techniques are equipped with tools that can be used to guide a researcher through the research process. If these tools are properly adhered to, the research process can be seamless and quite effective. Moreover, market research can assist a researcher in making accurate decisions and improve the chance of success. This paper will explain the difference among research tools used in primary and secondary research. It will also depict the

I take this opportunity to express my sincere thanks and deep gratitude to all those people who extended their whole hearted co-operation and have helped me in completing this project successfully.

Present are a lot of people to whom I would like to show gratitude and appreciation.