Marketing Research on Vodafone Plc

This report examines the new world of sustainability reporting, and the complex web of stakeholders. It focuses particularly on the demands for new kinds of transparency which serve the interests of the environment and society.

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

There are three options to price the new Virgin Mobile line in the US. The first option involves setting prices at the same level as the competition. The benefit of this option is the ease of implementation, but the drawback is the lack of differentiation. Virgin Mobile will not be setting itself apart from other companies, by

Preston (2001) cited early on of HP’s recognition of the need to combine environmental sustainable practices into its core business strategy and its commitment to becoming an ecological leader in the 21st century. The company’s leading sustainable efforts are illustrated through its installation of an EcoPOD next-generation data centre in Georgia, USA earlier this year which is ‘currently the most efficient data centre in existence and can decrease energy consumption by 95% in contrast to traditional services’ (Interbrand, 2012). Furthermore, according to the Hewlett Packard company website, the enterprise has also delivered on its environmental goals which included reducing the energy use of HP products and associated greenhouse gas emissions to 40% below 2005 levels by the end of 2011- the company reduced it to 50% and accomplished it nine months

The carmaker, which employs 15,000 people, including 3,500 engineers at two product development centres in the Midlands, is part of the EU ETS scheme and has signed up to a Climate Change Agreement. Head of sustainability Frances Leedham says One of my objectives is to make environment and sustainability part of doing business. It was unheard of a few years ago, but there is a clear incentive to decarbonise our economy and focus on renewable energy. Across our UK facilities we have set ambitious targets, and by 2012 we aim to reduce operating carbon emissions by 25 per cent, waste to landfill by 25 per cent and water consumption by 10 per cent. So crucial is the companys sustainability agenda to long-term business growth that a 9m fund has been set aside for investment in efficiency measures across the business, targeting areas where the biggest savings can be made. Jaguar Land Rovers paint shops, for example, have been identified as the largest consumer of energy in the whole manufacturing process. By sharing best practice between production sites, the company has implemented more than 50 initiatives-from optimising use of air compressors to closing parts of the paint shops when they are not being used. These measures have saved 13,200 tonnes of carbon emissions and more than 1.5m in energy costs over the past two years. But Leedham insists smaller schemes have a significant effect, too Things such as lighting, heating

Every financial decision made by J.B. Hunt relates directly to how value is added to the customer and how it will increase the ability to provide higher returns to stockholders. These are the primary goals of the company and what J.B. Hunt looks to accomplish when developing their operating strategy. Their strategy is primarily based on “utilizing an integrated, multimodal approach to provide capacity-oriented solutions centered on delivering customer value and industry-leading service” (10-k, 3). J.B. Hunt has also included a regular analysis of their resources over their fiscal period in order to determine where additional capital should be invested. Since there is a greater concern regarding energy-efficiency and being environmentally friendly, J.B. Hunt has taken steps to add a more environmentally friendly aspect to their strategy as well. They are currently researching ways to minimize carbon emissions and improve fuel efficiency without substantially increasing their costs by becoming an Environmental Protection Agency (EPA)

There are many efforts made by CVS Health to be “green”. For example, the company is currently assessing the scope 3 emissions under green gas protocol. The company is partnering with largest suppliers to expand data collection in 2017. Their intensity goal and measurements include scope 1 and 2 as well as scope 3. CVS Health achieved cumulative reduction in carbon intensity of 23% per square foot of retail space. This is due to new buildings conforming to the 2012 international Energy Conservation Code, requiring greater insulation and other efficiently measures. There was a decreased heating command in 2016. Regarding electricity and natural gas, the company used 2.85 million megawatt hours of electricity to operate retail locations in 2016. The company achieved

Chapter 6 – Strategy Formulation: Situation Analysis and Business StrategyChapter 7 – Strategy Formulation: Corporate StrategyChapter 8 – Strategy Formulation: Functional strategy and Strategic Choice

AT&T is already doing well, in the way of sustainable business practices. In the 2014 annual report, various sustainable community, technology, and environmental advances were mentioned. It appears that AT&T is on its way to sustainable reporting already. There are multiple functional changes that can occur in order for AT&T to improve their sustainability. Global reporting lists environmental, social, and economic impacts as the key aspects to identify in sustainability reporting. AT&T also should list the ways in which its technology is helping sustainable living because they are a technology based company; therefore, appealing to their stakeholders and illustrating how their technological advances help the world.

In order to focus on how to analyse and evaluate the Internal and external environment of Vodafone, the following analytical tools will be used:

the continual improvement of the environmental performance of our activities, products and services and prevention of pollution, which complies with the international ISO 14001 standard;

The globalized business environment has determined companies to develop complex strategies intended to address the challenges determined by these factors. The increased competition in most business fields requires that companies develop flexible strategies that are able to address the changing conditions of the environment. The same situation applies to the telecommunication industry.

Over the past few decades, sustainable business practices have become more prevalent and required in corporations. Australian organisations are required to be responsible for being sustainable socially, economically and environmentally, here we focus on the environmental factors. Australia’s government is constantly coming up

Within the first two weeks it would be necessary to gain control of cash flow. The prospects for Vodaphone’s industry are positive and cash usage should be leveraged in a manner that is proportional to market growth rate. Serpil will need to identify “non-core” business operations and outsource these operations as necessary. These “non-core” business operations might include supply chain and other

A&F highlights its care for environmental stewardship by embracing the 3 R’s concept – Reduce, Reuse and Recycle – to limit the size of its carbon footprint. It maintains water used for cooling and heating throughout its HVAC systems, which keeps its systems in top efficiency and helps use less electricity and natural gas (“Conservation & Energy Efficiency”). Moreover, motion sensors and programmable control panels are implemented in A&F’s offices, distribution centers and stores to provide significant energy savings (“Conservation & Energy Efficiency”). The company has challenged themselves to reuse and