Essay Marketing Research on the New Volkswagen Golf

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Marketing Research on the New Volkswagen Golf

Marketing research aims to take some of the risk out of marketing decisions by providing information that can form part or the entire basis of decision-making. It is applicable to all aspects of marketing-mix decisions and should be an integral part of the process of formulating marketing strategy. Marketing research by definition is the function that links the consumer, customer and public to the market through information- information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing researches specifies the information required to
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- Helps to identify opportunities in the market place.
- Minimize the risk of doing business.
- Uncovers and identifies potential problems.
- Create benchmarks and helps track progress.
- Evaluating the success of the business.

SWOT Analysis

SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where the business are strong and where the greatest opportunities lie.

Strengths:

* What advantages do you have?
* What do you do well?
* What relevant resources do you have access to?
* What do other people see as your strengths?

Weaknesses:

* What could you improve?
* What do you do badly?
* What should you avoid?

Opportunities:

* Where are the good opportunities facing you?
* What are the interesting trends you are aware of?
* Changes in technology and markets on both a broad and narrow scale
* Changes in government policy related to your field
* Changes in social patterns, population profiles, lifestyle changes, etc.

Threats:

* What obstacles do you face?
* What is your competition doing?
* Is changing technology threatening your position?
* Could any of your weaknesses seriously threaten your business?

SWOT Analysis on VW New Golf

Strengths

Probably the biggest strength that the Volkswagen Golf possesses is its built reputation. The model has been launched in to the market for over 30