Marketing : Sales And Operations

We will need users feedback to tell us how we can improve our idea, but we will also want them to know that our product is out there and it can work. Further down in the development of our application, an increasing number of users will need to be exposed to our product to let them know they have such a resource they can use. Facebook will be a key platform for us to tailor our promotion to our target users. As author Gary Vaynerchuk underlined in his article about the rise of video marketing on social media, Facebook is a powerful platform that allows video content to rapidly reach a large audience. Furthermore, Facebook, as other social medias, offers the possibility to have a two-way relationship with end users, translating into a massive potential in terms of connectivity and data gathering, and we ought to use it to our

Four million; that’s how many apps you have to chose from across many different app stores, do we really need another one? Jenna Wortham, author of “I Had a Nice Night with You Tonight. On the App.”, believes she has found the next best thing. She talks about an online dating site called HowAboutWe, and she mentions that the site lost many customers once its users were in a relationship. The founders soon created a new app called You & Me to help new couples from HowAboutWe, as well as other couples, continue to communicate and produce joyous relationships. You & Me is aimed towards couples, like Wortham and her long distance boyfriend, that are longing to grow their relationship through the screen of a mobile phone and beyond (823-827). Wortham’s compelling use of pathos is overshadowed by illogical illustrations of her positive view of technology and one-sided examples of ethos.

Technology these days is continuing to grow into people’s lives exponentially- something that Jenna Wortham talks about in the article, "I Had a Nice Time with You Tonight. On the App" published in The New York Times. She offers a new point of view to the dating-app world as she describes life in a relationship separated by thousands of miles. Today, dating-apps are mainly for people who are looking for a partner, but as more and more people start to find their loved one online, those apps become irrelevant. This knowledge has sparked new concepts for apps- apps that try to keep people happy in their relationships. Although human social interactions may have transformed over the past couple of decades, the usage of mobile devices to communicate help us stay in contact with people

Nowadays Technology can have both a positive and negative impact on our social interactions . In “ I Had a Nice Time with You Tonight. On the App.” Jenna Wortham discusses the main key points of using mobile apps to communicate with others. Wortham suggests that technology is an essential to keep a good relationship with others.

| 2.1-Microsoft: alliance in advertising to reduce competition(41)2.2-Beating Google, Twitter & MySpace through capability of strong innovation and R&D(5)2.3-Launching new products & applications: more advanced & higher speed than rivals(19,20)2.4-Building barriers to entry & switching costs: establishing strong relationships, partnerships, strategic alliances such as with Microsoft for advertising & Skype for video chat(21,22)2.5-Talent acquisition by recruiting from competitors: David Fisher from Google(42)2.6-Facebook Platforms: tools for companies’ development(43,44)

| Value Proposition:3.27-845m users, more than 70 languages(76)3.28-B2C: social network platform for connecting people with people, everywhere permitted (68)3.29-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)3.30-Privacy concerns: new products, marketers & developers on personal information(55), new privacy features announced(56)3.31-User friendly: search feature improvement for relevant & time saving, “See More Results” menu(70)

For example, EscapeYourBubble inserts articles from a different perspectives into a user’s Facebook feed to prevent the “echo chamber” effect of social media. Another app, Perspecs, selects certain topics and collects three articles from different perspectives related to each topic they cover, and a third app, Read Across The Aisle, links the user to popular news sources arranged in order of political leaning, so users can be aware of political bias when choosing a news source. Ultimately, while these apps have value, they lack a personal connection, which is a major motivation for potential Burst

They already do a great job by creating relative valuable content across all of their social media platforms. To take advantage of that great content and ensure it is convenient to find Pepperl+Fuchs’ new mobile app for the company as a whole would give buying centers the opportunity to receive specific product information and updates. The app would allow customers to segment themselves and take a look at their products within the product category on their own time and help them become more familiar with the products to assist them with make their buying decisions. This app will be able to send push notifications to the customers for specific information they are interested in.

They provide analytics and management of Snapchat and Instagram stories. They can measure and track performance of posts. The software also allows for uploading, scheduling, multi-platform synchronization and web-based story editor. Management of the social apps, system’s user interface takes the form of a dashboard, and supports social network integrations across multiple applications. Both tools have multiple system capabilities to track campaigns near real-time.

I used this app for several of my classes, for a youth club I was in, and my graduated class also had an account. For my youth club I was the president, so I was easy to contact the members of this group for our meetings as well with events we did. If a member needed to contact the man person, all they need

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

My team Packed to the Rafters found that there was a struggle when travelling where people were stuck with finding places to go or people to meet. Many backpackers go to cities they have never been to and have problems with knowing what is happening around them or are hesitant to explore with new people. This is why we wanted to create a social mobile and computing app that aims to bring together travellers from around the globe so that they can explore places at ease. Travel Pack provides users with a platform that allows them to discover various local events, Wi-Fi hotspots and other individuals touring the area.

It is a world’s best smartphone messenger. The app has downloaded by more than 150 million users worldwide. You can make chat and calls for free. Also, you can send photos, videos, location, and voice note for free. You can use internet connection (Wi-Fi, 3G/4G) for this app. It is a fast and easy app to communicate with your friends

The primary users of Tango tend to be younger people active in social media who are familiar with downloading, installing and using apps on their smartphones. In addition, these users are looking for applications that are simple and free to use. Tango users are not willing to pay for making calls using their regular cell phone company since calls to foreign countries are expensive. The invention of mobile messenger applications has helped them to stay in touch with their loved ones easily.

The app will provide them the benefits of modern technology while using visual elements that appeals to their sentimental tastes.