Marketing Segments

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THE DIFFERENCES BETWEEN MARKETING STRATEGY AND MARKETING MIX

The Differences between Marketing Strategy and Marketing Mix And their Examples Stephen M Okacha
California Miramar University

March, 2013 THE DIFFERENCES BETWEEN MARKETING STRATEGY AND MARKETING MIX Abstract

This paper explores the differences between marketing strategy and marketing mix in the world of doing business. It also outlines some of the examples of both marketing
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2. Coupons – Coca-Cola gave a free glass of the highly famous beverage. While coupons aren’t technical and are probably one of the most original marketing strategies still used today, it’s quite obvious that when done right, they work; just look at Coca-Colas success today. Once a thorough environmental scan is complete, a strategic plan can be constructed to identify business alternatives, establish challenging goals, determine the optimal marketing mix to attain these goals, and detail implementation. A final step in developing a marketing strategy is to create a plan to monitor progress and a set of contingencies if problems arise in the implementation of the plan.

THE DIFFERENCES BETWEEN MARKETING STRATEGY AND MARKETING MIX

A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. Consumers like to save money and will often go out of their way to do so. From seeking out local deals, using coupons, or shopping during specific company sales, it’s a proven fact that saving money is a big plus for consumers. Brian, Solis (2011) studies have shown that 9 out of 10 consumers today use coupons and have become especially popular among the
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