Marketing Sense Of Strategy : Barclays And The National Bank Of Egypt

Barclays envisions itself as a leading transatlantic bank. It aims to generate sustainable value for its shareholders by emerging as one of the biggest consumer, corporate and investment banks catering some 24 million customers in the Personal, Wealth and Business Banking domains. Barclays aims to achieve this through its two business divisions namely Barclays UK and Barclays International. Following are some key strategic aims and objectives of the Group.

In the world of banking and finance nothing stands still. The biggest change of all is in the, scope of the business of banking. Banking in its traditional from is concerned with the acceptance of deposits from the customers, the lending of surplus of deposited money to suitable customers who wish to borrow and transmission of funds. Apart from traditional business, banks now a days provide a wide range of services to satisfy the financial and non financial needs of all types of customers from the smallest account holder to the largest company and in some cases of non customers. The range of services offered differs from bank to bank depending mainly on the type and size of the bank.

Introduction: The following business paper will conduct a SWOT analysis, VIRN analysis, a determination of an generic strategy, and finish with a recommendation for the Canadian Imperial Bank of Canada. When determining the analysis of the above statements, internal and external factors are considered when making conclusions. This paper will answer the questions of what the company should focus on, where the strengths currently are, if opportunity is available, and what the organization should focus on in order to compete more effectively against its competitors. This paper will also underline the key threats that the organization must be aware of, and the reasoning to why remaining innovation and the providing differentiated products is essential for the bank.

Barclays comprehensive portfolio of businesses and expertise in the financial markets attracts me as it is a world of opportunities for a person like me who is full of hunger learn and grow

The industry that I have chosen to analyze for this paper in the banking industry. The companies which I have selected to analyze are Bank of America & Southeastern Bank. Bank of America will represent as the example for the company who has acquired and merged with other banks, and Fresno Southeastern Bank will act as the example for the bank who has never merged with a larger bank in any form or has been acquired. Both these banks offer similar products to their customers, for checking and savings accounts to home and car loans. They both offer investment products as well. Bank of America has a lot more products on a larger scale due to the size of their company, and the mergers they have made over their history. They operate worldwide

Banking is an important industry that not only serves people on a personal level, but the United States in a global economy as well. First I will conduct a SWOT analysis for the company I chose which is Bank of America Corporation. Second, I will also identify the company’s internal and external stakeholders. Next, I will describe their wants and needs. And, finally, I will explain how the company is fulfilling those needs.

Barclays PLC, formerly known as Barclays Limited Bank implemented financial industries and sustainability which focuses on profit, environment and the people. Barclays PLC focused on environment thru carbon, palm oil and mining. The environment focuses on priorities to target carbon, waste and paper. Barclays made decisions on palm oil depending on the effect to the environment and the employment opportunities to the people. Barclays concentrates on social aspects of the triple bottom-line and sustainability. Barclays focuses on ethical and social principles thru the implementation of respect and value of its workers, integrity and servicing customers. Barclays feels that if the workers are working together they will be able to provide a better service to the customers. Barclays has a variety of programs that benefit the developing companies and the people. The programs include “Building Young Futures” and “Barclays Spaces for Sports.” Barclays integrates retail and banking, investments and wealth management unto their company. Barclays meets the needs of all financial stakeholders and impacts long and short term of the company’s decision making. Lastly, Barclays focuses on wealth management providing clients with wealth advisors to assist clients to manage their accounts, pensions and properties.

At this level, emphasis would be placed on the assessment of Barclay's Business Banking division, through the lenses of Porter's five forces analysis. In other words, the focus would fall on the assessment of the competitive environment in which the company activates.

Further, Government intended to reform Barclays management and operation, but Middle Eastern focused on the opportunity to profit. Therefore, it is wise to accept Middle Eastern offer. Lastly, cooperating with Middle Eastern investors might lead Barclays expend to Middle Eastern area and increase commercial opportunities.

This report compares financial performance of two major banks of UK i.e. HSBC Bank Plc and Barclays Bank Plc on the basis of their Balance sheets and profit and loss accounts for the year 2009. This report also provides SWOT analysis of both banks i.e. HSBC and Barclays Bank Plc and provides an insight into their Banking Strategies.

Barclays Bank is one of the main independent British commercial retail banks with total assets of 2.111T ( 2014,App.1). Barclays, with its 300 years' history, today has 48 million customers worldwide, operating in over 50 countries; its main competitors are HSBC, RBS and Lloyds (App.13). The Barclays strategy course is to become the 'Go-To' bank for its clients, customers and stakeholders, and to build a stronger, fitter, lower-risk and better performing bank. CAMEL rating of 2 (2012;App.10) indicates that Barclays condition is successfully “good”, with modest weaknesses that can be corrected

Barclays as a financial institution has established itself as a major player in the global financial services and banking sector. The company has spread out from its native UK to the rest of the world and its presence in developing regions of South Asia and Africa is massive. Barclays has become a global player in the market for financial services and may continue to grow even further as the years go by.

As task 2 mainly focuses on SWOT analysis of bank Yokohama, it was a real statement by bank Yokohama about strength, weakness, opportunity and threats. The Bank of Yokohama Ltd. SWOT Analysis of the company profile is the essential source for top-level company data and information. The Bank of Yokohama, Ltd. SWOT Analysis examines the company's key business structure and operations, history and products and provides summary analysis of its key revenue lines and strategy. The Bank of Yokohama is a provider of banking products and services in Japan. The bank offers a range of deposits, multifunctional cards, consumer loans, housing loans, insurance products, asset management and advisory services. It is headquartered in Kanagawa, Japan and employs 4,625 people. The strength of bank of yokohama are strong presence in Japan, specializes in asset management, offers diversified financial services, adequate capital to cover its risk exposure and has a skilled and dedicated work force of over 4500 employees. The second part of SWOT analysis is weakness are .Over-dependence on the Japanese market, which is more or less saturated with a lot of competitors limited global tie-ups and lacks good global presence compared to leading international global banks. Third things is opportunity were increase in investment activity in Japan

As Emirates NBD is viewed as the biggest in its region, they have a lot of Competition from Islamic banks which is considered as a major risk to the organization. Innovation of technology, it's considered as the most advanced banking group different from others. It offers online banking all day, every day 24/7 ATM services, ATM and credit cards with chip for security reasons and recently they

According to group´s performance from 2002-2006 identifies that Barclays´ performance underpinnings are represented by its strategy of acquiring other banking (such as ABN Amro and Banco Zaragozano) concerns to expand its retail as well as other banking services through representation in international markets as represented by the bank’s presence in 60 countries. This provides Barclays with the means to sell its highly profitable investment banking services as well as be positioned to service the cadre of multinational companies that utilize its diverse banking financial service packages.