Marketing Sephora

The unemployment rate has dramatically increased over the last several months. This increase has created many complications for the American people. Although the United States economy has created over 7 million jobs, there is still a long way to go until the economy is back on track.

United Kingdom: UK is a developed country with high standard of living. It has omparable GDP with the U.S. and little political risk. It has similar eating habits as the U.S. andhas affinity for American products

Companies purpose is not simply creating good products, but also informing consumers about their benefits, as well as achieving a clear positioning of their products in the minds of consumers. The three main means of stimulating the mass market are advertising, sales promotion and public relations. Companies have to choose a system, elaborate actions, and set goals in order for advertisement to have good effect on the company. Therefore, this paper will discuss advertising strategies and marketing functions of Ulta and Sephora. To advertising could be expected good effect, companies must first select a system and elaborate action, set goals. Therefore, in this paper we consider the advertising strategy.

While there are expectations of a yearly gain of nearly 2.3 million net new jobs, the unemployment rate is still very high i.e. around 6.5 percent. The lower-than-expected job growth is fueled by various factors including government hiring, weather, and Obamacare. Actually, similar to December, January had a lower-than expected increase in job opportunities since only 113,000 jobs were created. However, the rate of unemployment still reduced to 6.6 percent in this month despite of the growth in labor force. The current rate of unemployment is the lowest in U.S. since the 2008 recession because more people are leaving the labor force instead of finding jobs.

Sephora’s current target market are women who value quality products and associate with luxury brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and other products. They are well known as a beauty store for females but do not have a reputation for selling men’s products.

The business overview, current situation analysis and marketing objectives are reviewed in this document as the following briefly details.

Everybody in the United Stated was affected by the recession that began in December of 2007 and spanned all the way to June 2009. Even though the recession is over, many people are still being affected by it and have still not been able to recover from the great recession. “The recent recession features the largest decline in output, consumption, and investment, and the largest increase in unemployment, of any post-war recession”. Many people lost their jobs due to the recession and some of them are still having a hard time finding jobs and getting back on their feet. Businesses

Regardless to that when UK is in a recession the sterling is weak which means that overseas visitor can get more pounds for their money and would find UK much more cheaper which encourage inbound visitor to visit the UK. A recession

The current rate of GDP growth, according to the Bureau of Economic Analysis, is 2.7% (for Q3), and it was 1.3% in Q2 of this year. This rate reflects relatively slow growth, with challenges remaining in the domestic market and with sluggishness in Europe suppressing exports to that region. The rate of GDP growth is predicted to slow to a decline of 0.5% between Q4 2012 and Q4 2013, the US re-entering recession, according to the Congressional Budget Office's projections. These projections are based on the provisions of the Budget Control Act being enacted, though any observers are doubtful that this will occur.

Depending on the product, staff interacts with a trainer of Sephora. Training is provided when a new product is introduced.

The “Great Recession” is commonly used to explain the massive economic contraction that occurred in the United States during the fourth quarter of 2007. However, the actions of the United States spanned to other nations, leaving massive effect on the global economy. One nation that took on serious financial burden during this recession was the United Kingdom. This nation first faced the effects of the Great Recession beginning in the first quarter of 2008. Overall, the initial mass effects on the nation can be attributed to the nation’s reliance on the financial sector. In fact, after partially stabilizing in 2009, the country struggled with a double-dip recession between 2010-12, and continues to struggle with some of these effects.

However, even though UK spots a positive GDP annual growth rate since 2010, unemployment remained high. Please refer to Appendix F.

Facebook is very essential tool for reaching people with easiest way but there are lots of disadvantages about using it. First of all the customers are not anonymous when they ask questions or commented or post, everyone can see their picture even they set up their privacy settings, but in Sephora’s website, everyone is anonymous. This is important because the user might need to ask private questions and might be afraid of her question is embarrassing.

The extra budget use in video production such video content, advertisement on YouTube. Budget will allocated to produce high quality online videos that spread and represent the Sephora brand image in better way among clients. It cost $20000 for each video but spend extra budget to stop low quality ads create negative impact on customers as well as brand awareness.

The United Kingdom (UK) is one of the largest economies in Europe ranked at position 13 of the freest economies globally in 2015. The country recorded a GDP of 2.67817 trillion dollars in 2014 with an average annual GDP growth rate of 2.8% in the last five years. The World Bank ranked UK in 10th position as the best place to do business in 2014 based on its high regulations, robust business policies, highly skilled workforce, investors’ protection, developed infrastructure, and political stability. Since it is a member of the European Union (EU), the country presents an opportunity for the company to access more than 500 million consumers in the European market. This study recommends the establishment of a wholly owned subsidiary in the United Kingdom to improve profitability and productivity.