Marketing Skin Food

In addition, the fastest growing segment of natural personal care is the cosmetic industry such as Cosmeceuticals, a future generation and a backbone of

There is a huge trend of people encouraging others to eat healthy and stay fit. To stay fit people say to exercise, but how about eating healthy? Although eating more fruits and vegetables would be a correct answer, how the fruits and vegetables are produced is also important. Many people buy healthy food products that were produced with extra things to enhance quality or the length of time the item expires. However, eating organic fruits and vegetables are highly recommended because it was naturally produced. Why then do people eat healthy and exercise, but put non-organic products on the skin? There are several reasons why non-organic made cosmetics are also bad for your skin. First, most non-vegan companies test on animals. Second, chemicals that are harmful to your skin are added to the ingredients list of makeup. Third, there are also animal products that are added to non-organic cosmetics. Lastly, these harmful ingredients harm people in minor to fatal ways. However, there are alternative cosmetics that people can buy so their skin is just as healthy as their insides and

Based on some of the findings from the tables above we also found that in skin care the most profitable area to expand.. Referring to tables 5, 6, 7 and 8 we see that the skin care industry is broken into face, hand and body care. The tables tell us that most sales are contributed by facial care products, and also the growth rate in this area is also one of the highest. This is the reason why facial care is analysed more in detail in the following pages. To illustrate this better refer to the following table.

The main function of the business to create a safe and natural company that the public is able to recognise as a brand that looks after the consumer. As a brand, we want to return the quality to the customer if they are trusting us to look after their bodies and needs. The statistics are alarming for all the nasty products placed in current beauty products: one in five of all beauty products contain chemicals linked to cancer, 80% contain ingredients that

The beauty industry has been marked as the most prominent industry in Thailand for the last five years, with skin care as the most valuable sector (Sanoachitt, 2015; Euromonitor International, 2016). In 2015, the skin care sector expanded by 9% in term of value to reach Bt65.6 billion or £1.45 billion (MarketLine, 2016). The main contributor to the growth was an increase in the attention of Thai people towards their appearance and wellness. The users of skin care products are no longer limited to senior women but are now popular among all age and gender (Pratruangkrai, 2015). The market observers expect the sector to grow continually and value Bt76.7 billion or £1.55 billion by 2020, despite the negative outlook of the national income (Euromonitor International, 2016; Chinosuntrakorn, 2009).

For a person to have radiant, beautiful, and healthy skin, they must understand the importance of good skincare

All natural products improve one’s skin and help it to stay healthy and these products are also

The mirror created the self-conscious feelings that led to the never-before-seen supply of skincare products. The skincare products were part of the sanitation of women’s bodily functions in the twentieth century. They were aimed at controlling, managing, and repairing a naturally occurring bodily feature. Women saw these products, advertised as ways to rid the face of acne, as the solution. Consequently, meaning that acne is the problem. That sentiment was highlighted by one of the personal testimonials given in The Body Project. She said, “The pitch was perfect because it played to the adolescent’s concern about what peers were saying. And it suggested that the use of the product brought popularity and self-confidence.” So, what possibly could have been viewed as not a problem for many teenagers, was suddenly deemed as something that needed to be fixed by the cosmetics industry. This marketing strategy wasn’t beneficial for the maturation of young girls, as it added another pressure to the existing changes that they already experienced from growing up in a female body.

It is highly recognized in the market especially among teenagers. Traditional acne products are low price range and kind of old fashioned in terms of designation and package, which catches lower income and function oriented customers. Since the main ingredients are not a secret, other popular cosmetic brands can also develop similar products. L’Oreal Launched “Acne Response” new Adult Acne Product, treats acne with gentle formula of 1% salicylic acid and 2.55% benzoyl peroxide, retail Price of $24.99 vs. $39.99 for Proactiv, which soon caught big market share and attracted some of the loose proactive customers. New producers claim that it is the ingredient which matters, not the expensive celebrity commercials. With proper marketing strategy, it won’t be hard for them to share cups from Proactiv. Other competition came from Natural skin care products. Some biological cosmetic products with aloe vera, green tea, passion flower, or Gotu kola are claimed to work well to cure acne and skin bacteria. They are natural and green with less side effect and damage to skin. However, not every company can afford the heavy input in advertising. As the first modern acne prevention and treatment product shown in the market, Proactiv will still lead the market and enjoy the competitive advantage for years.

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

Olay started with the product logo of “Oil of Olay” back in 1952 with the “Pink Beauty Fluid”. The brand has since then introduced a number of collections such as Prox, Regenerist, Fresh Effects etc. It rebranded itself as “Olay” back in the 90s and now the brand purpose of Olay can be inferred as “Harness the power of innovation to treat the root cause of skin concerns with quality products to be your best beautiful .”

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

The most important reason is the high-quality products like cosmetics, products for body and hair care, color cosmetics, fragrances developed based on natural ingredients, and they combine the best of nature and science. Although customers are vary in their needs, preferences, everyone will find something that suits him or her. All the products are manufactured in factories Oriflame dermatologically tested and not on animals. It is tested on human volunteers in order to ensure their effectiveness and safety for even the most sensitive skin. Personal Oriflame's Research and Development center gives Oriflame greater flexibility over product development. By lengthening and deepening its product mix the company keeps satisfying its consumers with newly developed products but also keeps up with its competitors.

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

It has been found that skin care product users are positively related to self and health consciousness. Consumers value their state of emotion and physical well-being. In terms of skin care products, it is one of many factors influenced to maintain one’s need for care of general appearance (Yeon and Chung, 2011). According to a pharmaceutical journal by Niha Naveed, on average women use 12 skin care products daily, and men use 6. This following literature review will attempt to support the hypotheses.