Marketing Statement Of Tropicana

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Marketing Plan

Situation Analysis:
Tropicana is a PepsiCo affiliate. The company was founded in 1965 by Herman William. The Chief Executive Officer and Chief Executive Officer is Donald M. Kendall. Tropicana was purchased in 1998. PepsiCo is the world leader in the most favorable food and beverage conditions. "In 2005, its revenue exceeded $ 32 billion and employs more than 155,000 employees." Companies produce markets and sell flavors, sparkling and non-saturated beverages and meals on salty, cozy, sweet and grain. Its products are available in nearly 200 countries and regions of the world. In 2004, Pepsi recorded a huge market share of 31.7% and experienced a dramatic increase in its revenue. In 2004, PepsiCo's revenues were $ 150 billion and $ 27 billion (PepsiCo Overview).
Mission Statement
As the
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Tropicana, the impressive results of its major business in production, are constantly innovating packaging, marketing and distribution of cold drinks in the United States in 2004 (Annual Report PepsiCo 2005). Tropicana has eight different lines of reflection from different consumer tastes and products that have a vast evolutional evolution. Starting and promoting its products, Tropicana will benefit from a powerful communication and promotion mix. It utilizes advertisements on TV, magazines, the Internet, and promotes the promotion of its products on the various activities market. (Family PepsiCo) "31.7 percent of Tropicana's market share and € 9.862 million net profit in 2004".
Current company product analysis:
Tropicana produces juices from various fruits including apple, banana, black berry, cherries, grape, grapefruit, lemon, mango, orange, peach, pineapple, red raspberries, strawberries, tangerines and melons. According to the website of Tropicana Juices produce more than 70 products. Some of them are:
List of Current Products
Orange Juice (Tropicana Pure

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