Marketing Strategic Analysis Report on Intercontinental Hotel, Wellington, New Zealand

In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.

For instance, in the hospitality industry, the Hilton brand symbolises high-end properties, elevated quality of service and a unique guest experience. Brand name and brand image are essentially two factors that differentiate companies which operate in the same industry and market. Therefore, the brand name must be unique. Hotel companies like the Hilton have established strong national brands and seek to use them globally with an intention of increasing profits. Once its established as a global brand, the company has successfully created an international image that can lead to increased efficiency through branded marketing efforts and cost savings on a much larger scale. Nowadays with an increase in international travel, the competition among international hotel corporations is becoming a lot more competetive. Those tourists that travel to foreign countries tend to stay in one of the known hotel brands and their standardised quality of service. Hotel chains are motivated to maintain a high rate of global expansion as a key marketing strategy of creating brand loyalty (King,

Kerzner believe in making their guests happy beyond their wildest imagination. They are a team of professionals who share the same passion – building, detail by detail, new amazing experiences all over the world. Every day they ’box on’ – that’s their resolve to deliver what they promise. They have a history of refusing to settle. Good enough never is. It began with the vision of Sol Kerzner as he opened his first property in Durban in 1962, it was further inspired by his son, Butch Kerzner who made an indelible impression we will never forget. Today it extends to every colleague and through every guest interaction in the spirit of our Core Value #1: Blow Away the Customer. Our collective passion is to be one of the world’s leading international

Four Seasons Hotels, Inc. is a Canadian international luxury, five star hotels’ company. It possesses about 98 different properties among the world. Canadian businessmen Isadore Sharp was founder of Four Seasons Hotels in 1960. Opening in 1961 the first Four Seasons Motor Hotel had an immediate success, in spite of disreputable location of the hotel (fourseasons.com). It was created like an oasis for business travelers. Mr. Sharp created a climate that was promoting professionalism and attachment of his employees. He built scheduled two stress breaks every day, paid to his employees from front desk twice the average rate, insisting that they are important role in providing the first impression of the hotel.

Every hotel – is a masterpiece. You won’t find two similar hotels, as all of them are

This case involves the study of the Hamilton Hotel and the use of forecasting to help predict their demand on a specific day. Marriott Hotels operated the Hamilton hotel. Marriott has been known for a culture that puts people first. Marriott is recognized worldwide for their enduring values, their spirit to serve, and their corporate commitment to creating better places to live and work.

is one of Canada’s top hoteliers in the mid-market, owning interests in 16 hotels in Canada and the United States. Furthermore NGI is in ownership of 2,200 rooms in 17 hotels across Canada and the United States. The Company is expert in all facets of the hotel business, from marketing to building to management. Focused on creating the best return and value for all stakeholders, Northampton’s market-sensitive strategy is to acquire or build hotels that provide great value and superior accommodation. Gratefully, NGI excels in this sector by offering services that exceed expectations while still posting industry-leading margins. Besides acquiring and developing undervalued and underutilized hotel assets, NGI also provides superior overnight accommodations at mid-market prices. This has been done through aggressive marketing, re-branding and ongoing hotel upgrades.

The main objective of the company is not only to attract but also to retain staff who are interested to work in the hotel business for the five-star level of high service, taking into account the wishes of clients, and which offers an innovative, dynamic environment and reflects the culture of the local country. To achieve this, Hyatt strives to be a company listening to well-informed and concerned people. Hyatt provides plenty of opportunities at all levels for their employees, which are accompanied by numerous development

Stamford Plaza is situated in Central Auckland at the walking distance from the Viaduct Harbour. Stamford Plaza was established in 1995 by its parent company named as “Stamford Land Corporation”. Stamford Plaza is one of the largest independent hotel property in New Zealand. Stamford Plaza has created its significant presence across overseas. Stamford Plaza is operating its hotels approximately around the world with 2500 rooms, 2200 employees and residential assets. The Stamford Plaza positioned itself it’s and comes in between in the rating of 4.5 and 5 (Stamford Plaza, 2015). The Stamford Plaza has four restaurants. The indoor heated swimming pool, whirlpool spa, sauna and gymnasium offer leisure or business travellers a wonderful cityscape and harbour view. Stamford Plaza provides one of the best hotel recreation facilities in Auckland (Stamford Plaza, 2015). The hotel consists of 286 contemporary Predential and Executive guest rooms and suites. All rooms have a fresh ambient environment. Stamford has got 6 function rooms caters the needs of all the events (Stamford Plaza, 2015)

Having been in the hospitality business for more than 25 years, the Kimpton Hotels Corporation is a national and global company, which had been widely recognized all over as an industry leader in the boutique brand hotel with a tradition of innovative hospitality. According to the Kimpton Hotel Corporation, “Our mission is to be the best-loved hotel and restaurant company by our employees, guests, owners, and communities and to genuinely support our co-workers, provide heartfelt care and comfort for our guests, and deliver superior financial returns to our investors.” Being immensely focused on this mission, the hotel’s primary goal is to be the most preferred boutique hotel brand in the industry.

Having just analyzed the general environment surrounding the upscale and luxury hotel industry, the next step in determining whether such an industry is attractive or not is to conduct an in depth external analysis of the threats and opportunities facing the industry. Thanks to the help of Michael Porter and his Five Forces Model, this analysis is not nearly as difficult or as time consuming as it may seem. According to Porter, there are five forces which determine the competitive intensity and therefore attractiveness of a market. These forces include the threat of entry, the threat of rivalry, the threat of substitutes, the threat of buyers,

Secondary research shows us that Ibis has a fairly respectable reputation in the UK, serving as a low profile hotel chain. A study found that over 60% of customers thought their experience was either excellent or good, with around 6-8% finding their experience either poor or unsatisfactory (Mintel 2009). Moreover, further research shows that Ibis shares a similar correlation to the ‘average’ budget hotel, scoring slightly under-par with regards to friendliness. The hotel suffers from a lack of stand-out feature, as the ‘Mintel Budget Hotels - UK - August 2009’ report points out, “Ibis ... has no particular brand identity of its own” (Mintel 2009).

The hotels that we are writing about are The Ritz Carlton Singapore, the Intercontinental Singapore Hotel and the Marriott Singapore. Our main hotel will be the Ritz Carlton Singapore. We chose the hotels as they pose as prominent hotels in Singapore and they are also known overseas as well. Although they are quite similar, there are also several differences that can be seen as well. They are also very distinct in branding, and value their brands very highly. All three hotels boast amenities and services that will cater to a majority of their customers. As well as an experience that they believe we will value as customers.

The main purpose of conducting the research is to investigate the viability of setting up a Indian restaurant in Invercargill, new Zealand. The research will explore the opinions and views of Invercargill people towards restaurant services and determine the best suitable restaurant model for Invercargill. Size of the restaurant or type of the restaurant did not matter when determining the goal of restaurant.

Analyse the Tourism New Zealand marketing strategy used to market New Zealand internationally in terms of the following components: