Marketing Strategies For A Marketing Strategy

1956 Words Mar 13th, 2016 8 Pages
Part A: Marketing strategies briefing
Marketing Plan
S.No
Marketing objectives
Performance targets
1
Highly secure and safe environment
To get approximately at least 500 members on opening day
2
Generous and supportive services
To sign up at least 200 members for a one-year discounted membership
3
To provide equality of chance for everyone without any discrimination
To approach at least one school every week in surrounding/neighbouring areas
4
High quality training
To approach at least one small or big enterprise every week in surrounding/neighbouring areas
5
Monthly meetings for all members
To approach at least one professional every week in surrounding/neighbouring areas
6
Weekly meetings with selected professionals
To approach at least one patient in hospital every week
7
Weekly newsletters for everyone
To approach at least one old age person in nursing home every week
8

To approach at least one housewife every week

Marketing Strategies according to the order of priority
S.No
Marketing Strategies
1
Direct mail campaign
2
Email Advertising
3
Radio campaign
4
Social media

Marketing Mix
Product
Hari Baru Fitness Club (HBFC) will provide fitness services for fearful families who have serious concerns about their health. It will serve especially those mothers who are always stressful due to heavy burden of family tasks and responsibilities. It will grant them wonderful environment to obtain peace of mind. This will be also a place of get together, relaxing and…
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