Marketing Strategies For E Marketing Strategy

1843 Words Oct 7th, 2016 8 Pages
e-Marketing is a relatively new term in most developing countries. It helps small business to broaden our horizons, open a new market, improve firms’ tasks and reach to the largest possible number of customers. Basically, e-Marketing tools have used in company for one or more purposes, these are: Sales, Customer-service, Communication, Cost reduction, and Brand building or combination of them. e-Marketing strategy can be planned by different ways to achieve the goals of the firm. But, the real question is what the right e-Marketing strategy is? The answer is perfect e-Marketing uses both efficient and responsive strategies, no way to escape from this truth especially in these days where the world has become a small village which the product moves from one country to another rapidly and with high quality techniques.
There are many definitions of research that are suggested by authors in the field of e-Marketing. El-Gohary (2010, p.1) defined e-Marketing as: “a new philosophy and a modern business practice involved with the marketing of goods, services, information and ideas via the Internet and other electronic means”. While McDonald and Wilson (1999, p.23) defined it as "web marketing or internet marketing uses electronic communication technologies including the Internet, mobile phones and digital televisions to accomplish marketing objectives”. On the other hand, Strauss and Frost (2001, p.1) defined it as: “The use of electronic data and applications for planning and…
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