Marketing Strategies For Nike And Adidas

1317 Words Aug 28th, 2015 6 Pages
In the business world, there are many forms of strategies that a company can utilize to develop their product or service into the market industry. Not having a strategic plan or goal can be very challenging. Therefore, it is vital to have an idea of the business because this can affect how the consumers and customers interact with your business. Within this paper, promotional and advertising strategies will be discussed for the sports apparel of Nike and Adidas.
According to the research, promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. On the other hand, advertising strategy is designed to sell a product (Chron.com). Nevertheless, Nike has become the leader in the industry for advertising and marketing strategies than Adidas. In the sports apparel industry, Adidas could be viewed as one of Nike competitors.
Promotional Strategies
The comparison and contrast of the promotional strategies with Nike and Adidas is that both companies have the most notable brands in athletic footwear and sporting equipment around the world. Globally, these items are worn by different individuals and have great quality of products and services. Nike Image Nike was founded by Phillip Knight and Bill Bowerman in 1964. Nike is an American company who focus on the domestic market and international as well. It is comprised of several types of…

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