Marketing Strategies For Paid Marketing

1537 WordsSep 23, 20167 Pages
It is commonly said that Paid Marketing is the FASTEST way to get website traffic. PERIOD. I define Paid Marketing as the marketing technique like the name, where you pay for exposure or traffic. It is the quickest way to be on page one of any keyword phrase you want in a matter of minutes with Google AdWords. However, the minute you stop buying these clicks from Google your advertising stops. There are many ways to get started in "Paid Marketing" with a small budget. These can be useful in getting things rolling while you 're planting seeds in your chosen areas of promotion. I have discovered as Marketers mature, Paid Marketing is always part of their mix. For the purpose of this article, I will touch on the first three "paid marketing strategies" now utilized on the Internet to drive traffic to a website, capture page with the sole purpose of making a sale or building a list to sell to later. The first is AdWords, or Google Search Engine Marketing. Their names have become so common that we sometimes use them to refer to paid marketing, just like Kleenex is a soft facial tissue yet we use the brand name when referring to any brand of tissue. AdWords and Google are brand names, but since they are the major players we refer to the whole strategy by their names. Actually, more accurately we should call it Pay-Per-Click Advertising (Google, Yahoo, MSN & Others). Also known as Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click, this strategy enables you
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