1.0 Executive Summary
F! Publishing is a young and coming media agency situated in the East End of London. In the business strategy for 2015 it was decided to launch a completely new project – Fidèle Magazine. Digital migration of readers to the online platforms has been one of the factors of print magazine circulation decline and the reason for companies to invest more money into digital marketing (Hucker, 2014).
1.1 Business Plan Aims
This business plan carries out a detailed proposal of the launch of the new magazine in the publishing industry, results of the market research for the target readership and marketing strategies for the launch.
2.0 Company Summary (Introduction)
Fidèle Magazine is a publication that wants to deliver information about fashion matters and lifestyle, make the audience aware of sexism issues, rights of women and break the usual standards of women, which our society has implemented. The fashion shoots and editorials intend to have a different approach than other fashion magazines. The magazine intends to satisfy the readership with a precise concern in fashion, women empowerment and events – written in a highly amplified manner ensuring phenomenal content is provided at all times. «Fidèle» means loyal and faithful in French and that is what the magazine wants to be for its readers and vice versa. The magazine will be a biannual printed publication which will have an inside code that will allow its readers to log in to an online version of
Whether the idea is causing allergic reactions, or luring in new customers, the magazine companies only want one thing, more money from more
Magazines have implicitly and explicitly been influencing humans for decades. They are continually more involved in the media, however the market is highly competitive. It is extremely important for magazines to maintain the readers’ interest and loyalty therefore they must excel in its appearance and content. Helen Brown created the Cosmopolitan magazine in 1965. It holds a spot as one of the most successful women’s magazines of all time, and proceeds to be the number one selling monthly magazine. (Ouellette, 360, 2005).
Before deciding to put advertisement on Toronto Life Magazine, it is sufficient for TUTTI MATTI to investigate reader group of the magazine to ensure the advertisement’s effectiveness.
Information Age Publisher,
The ad sales representatives “sale” this magazine by making appointments and meeting with clients. This company has great statistics including online statistics, number of magazines printed, and third part business. This company also has editorial integrity. There are no promises on coverage because advertising representatives have to be persistent and understand the messages and purpose of the magazine. They market this magazine by building connections with clients, getting involved in the community and nonprofits, and using their overall mission to inform, inspire, and
Since its introduction to the world in December of 1892 Vogue has gone about as the central form counselor for the socialites of tomorrow, setting up the garments drifts in the interminably developing universe of design. Vogue is presently distributed in eighteen nations, universally extending the legacy and impact of the design wonder. In spite of Vogue's concentrate on the brief form vibes existing apart from everything else, the magazine has kept up its status as the managing voice in first class design styles for almost 120 years.
The audience for this magazine is generally women, as they are targeting them with their clever and adept choice in titles as well as their diction used. These articles are ‘hot topics’ and will never grow old. “How I Lost 30 LBS! (and got my life back)” is one of the main cover articles that obtain the attention of a great majority of women. This is because many women in today’s society feel they are overweight and/or can improve on their health by losing extra body fat. Furthermore, this article easily gets woman's’ attention with the title of the article, which says how she lost the weight. As a result, many women will buy this magazine to be similar to Jennie Garth and have a new, hot, and improved body. Another article in this magazine is “Anne Hathaway’s Sunset Wedding”, is another cover article in this magazine, this article grabs the attention of many people, who are wanting to get married, or have already been married. Furthermore, after the title in states ‘all details inside’. This creates suspense and a cliffhanger great enough to persuade somebody to purchase this magazine. Another featured article is “How My Heart Attack Saved My Life”. Before this title, in a brightly colored red box it states ‘exclusive’ boldly. This then creates the idea that People magazine is the only place to read this article. In summary through a clever written titles, that
When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the
The intriguing but mysterious Gabrielle Chanel was born into a poorhouse in Paris August 19th 1883 and died January 10th 1971 in the famous House of Chanel, “Rue Cambon”. During these extravagant, changing and difficult years of war, fashion, depression and ultimately; love, she became the figure who introduced simplicity into women’s wardrobes, yet was far from simple herself. Chanel believed in designing couture that was for “freedom and forgetting” (69), where women could travel by whatever means, yet still feel comfort and at home within their clothes. As a leader, she replaced the whalebone corsets and overly tacky hats with loose trousers, Breton tops and sailor blouses that all young and old females could “live in, breath in, feel comfortable
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and
Trendy role models and celebrities have stimulated interest in magazines, and as a result more people are reading them. This is an advantage to magazine publishers as it secures future business meaning they are more likely to survive within the environment.
The purpose of this assignment is to create a new magazine or re-launch an existing magazine. This assignment will focus on the launch of a new magazine along with choice of title; stating why market research is important and what type of research has been carried out.
During these times of financial troubles, local publications had the power to remain profitable by focusing on small target audiences, and offer unique, concentrated, localized content as their niche product. So in addition to succeeding in gaining financial prosperity,
An indie author, editor, publicist, the publishing strategist Eeva Lancaster stated, “Writers can write whatever they want, but after THE END, when they self-publish their book, they become accountable to readers for the quality of the book they're selling [and] in making sure those standards are met or exceeded” (Lancaster et al.). Suitably, indie-publishing is shedding its all involved stigma of inexperienced authors producing mediocre works from botched do-it-yourself (DIY) covers or content shortcomings. Nowadays, artistic desktop technology and networking allows storytellers practical upshots for self-publishing endeavors. Subsequently, the industry’s related tech advances, and services via the Web can help project a professional delivery throughout these creative scaffolds with ease. On top, with strategic book designing tactics and implements that solidifies an alluring end-product, and without the hefty price-tag. Outright, available for free or at low-cost investment; services and software that facilitates formatting, audiobook recordings, interior layout, and graphics for exterior developments of finished products. Including online accessible distributing methods, for the tangible page-flipping book or its electronic file versions, and boosting an author’s platform. Consequently, making use of a fundamental business plan also can foster a marketable enterprising opportunity. Self-publishing with adept desktop tools, techniques, and affordable online services are capable of launching a promising author’s career with a practical business plan, alongside creative bents, editorial, covers, formatting, promoting, and distribution methods.
PEW Research reveals that, “The consumer magazine industry experience another difficult year in 2014. Overall magazine circulation (including single-copy sales and subscriptions) for the seventh year in a row. Things were particularly bad for newsstand sales, with fell 14%.”