Marketing Strategies For The Sales And Marketing Efforts For Biokinemetrics

Market leadership is when a business has the most customers/users due to their sales or service.

Marketing- Infilling a market lead ethos thought out, researching on external opportunities to understand current and potential customers, developing the marketing plan and strategy. Managing budgets and market success.

* Market segment: Group of consumers who respond in a similar way to a given set of marketing efforts.

By using Marketing strategy, organizations concentrate their resources on the greatest opportunities to increase sales and maintain a competitive advantage in its market (Wickipedia, pg1).Market segmentation is the process companies use to divide their market into groups of buyers and establish marketing tailored to individual groups. Market targeting is the process of actually choosing the market which poses the greatest profitability. Positioning involves product placement and helps marketers highlight their product over a competitor. The

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

offering a product or a service. Many companies rely on marketing research to better understand

(Toolkit.smallbiz.nsw.gov.au, 2015)Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction.

What Is Market Segmentation? Market segmentation is a way of dividing the market into groups of consumers/customers which share similar features

Marketing: - it is making customers aware about products and services of organisation through communication, market research and advertisements. (google search, 2015)

Lederer and Hill’s Brand Portfolio Molecule analyzes an organization’s brand in a multidimensional view. Every organization should have a brand portfolio which categorizes how the organization identifies its goods and services in order to distinguish their product offerings from the competitors (Fortenberry, 2010, p. 76).

Providing a branding platform to deliver creative storytelling, and a clear strategy to elevate your clients service or product.

The specific tasks contains of evaluating the spine using chiropractic diagnosis, being able to perform adjustments, suggesting and applying: straps, tapes, bandages, or braces. As far as generalized work activities, chiropractors are asked to assist or care for others, documenting and recording information, making decisions and solving problems, getting information, and updating and using relevant knowledge. Lastly, the third resource I used informed me on the tools and technology used by chiropractors. The tools used consist of dynamometers, tools for rehabilitation and therapy, head and neck traction supplies, and pelvis or back traction supplies. ("Activator Method Chiropractic Technique."). Having a well understanding on how to use the tools in vital because it is a part of everyday adjustments when assessing patients. As far as the technology, it is used for scheduling to know how to use different software. After viewing these resources I am still determined to become a chiropractor but, I learned that being a chiropractor is more than just knowing the anatomy of the human

Alternatively it can be defined in a far broader sense as 'People, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers' (Gray Armstrong, 2008)

➢ Monitoring product or service markets so that strategies conform to the needs of the markets at the current stage of evolution.

It is aimed at the broad mass market and involves the creation of a product or service that is perceived unique throughout the industry. The company or