Marketing Strategies For The Sales Force

Thus we plan to undertake as many advertisement and promotion schemes as possible. One of the ways that we plan to advertise the product is through social media. Social media has become a very popular way that companies can interact with their customers. It is also a good way for companies to promote their product as well. Our Instagram page, Facebook page, Twitter page etc. has a very good following of people and one of the ways that we are also planning to advertise the product is through famous celebrities. For instance if we choose a celebrity like Lebron James to advertise our new product which is a celebrity who is adored by millions of people this will boost our products sales dramatically. Another way that we are planning to advertise our product is through billboards. It is basically the same concept whereas we hire a celebrity to advertise the product; however this is a way for us to reach the older generation who do not use social media. The billboards will usually be placed in places such as highways, main streets, as well as any other crowded

Al Ikhsan uses celebrities to represent the ideal customer or user of the firm’s products. The company’s advertisements present highly popular personalities, such as professional athletes. The target customers see that their favorite celebrities use the company’s products. As a result, the customers are motivated to mimic the behavior of these celebrities. Through the use of celebrity figures in advertising, Al Ikhsan’s marketing communications mix promotes the firm’s products to customers by motivating them to mimic how these celebrities prefer Al Ikhsan.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

The three primary roles play by salespeople are creating value for their firms’ customers, managing relationships and relaying customer and market information back to their organizations.

Beneficial of pay attention to market trends and to keep with local tastes. Celebrities appeal makes for exceptional advertising. And finally it pays to keep up with merging trends in the market.

On the other hand, Sofia Vergara is seen on a shot where a guy is staring at her with the Head and shoulder caption, “Have it all.” These cleverly suggestive language whispers to the readers, it promotes the products and manipulates the viewers, while at the same time flattering “her”. Advertising agencies would use emotional appeals to connect to women’s desires. Although the two ads endorse different products, they are both intended to satisfy women’s desire to be guided; people look up to these celebrities. Consumers are purchasing products because they knew celebrities were also users of the items. It makes them more comfortable with the products. They would have the mindset that if a product is good enough for celebrities then it would be good enough for them as well. This technique is especially effective with younger consumers as opposed to Generation X. It seems that the younger the viewers are, the easier it is to make an impression about their minds. Additionally, using celebrities as endorsers also fulfill consumer’s desire for attention. Advertising portrays people in an unrealistic

If you’re using an inbound marketing strategy to garner more leads, customers, and sales, offering some exclusive giveaways can really help. These giveaways often garner better word-of-mouth than other kinds of advertising and for a lot less money. However, to create a giveaway with the most effectiveness, you need to keep a few things in mind. Here’s how these steps break down and why you’ll want to use them in your campaign.

This group is made up of students and people from the nearby downtown offices and professional centers.

They were concentrated on selling. This period of time was known as the sales era. A marketing orientation centered around sales represented a major milestone in modern businesses. Firms had to put in more of an effort if they wanted to find out the desires of their future potential customers. The importance of selling makes it crucial to businesses of the modern world and it has become a very complex system. In order to sell effectively firms need a systems approach which would include the roles of selling, how to enable selling and how to develop sales capabilities.

The board has hired me to consult with you, the CSI commercialization team, on the go-to market strategy and lend a hand by recommending any advice I may have in order to realize the board’s vision. I understand that the board’s strengths are not in marketing and I will be recommending any changes to the strategy, as well as any marketing best practices recommendations, straight to the board. The board wants a framework that will enable rapid growth while developing strong and sustainable customer relationships, and I will help CSI to find and establish that framework. From what I understand, the board believes that creating sustainable business is a result of strong customer relationships and knowledge and that new product development will be driven by understanding customer wants and needs, and you are absolutely correct. I will be recommending general marketing, sales, and customer relationship strategies, what customer relationship management technology or technologies that CSI can benefit from, and how those technologies can be selected and implemented in order for CSI to achieve your vision.

India is a country where people love to live in dreams and people are crazy about film stars, sports figures, social activists, politician etc. they worship celebrity and treat them as God. In order to face the increasing competition and considering this attitude of consumer’s marketers adopt a strategy that tries to get benefit from the emotional attachment of the fans of the celebrities. This strategy is well known as Celebrity Endorsement. It is believe that the use of superstars in advertising generates a lot of publicity and attention. Hence, celebrity endorsement is the important factor, which grabs the customer’s attention towards the product and services. The buying behaviour of a customer is strongly influenced by the efforts made by the advertisers to build brand loyalty. Attentions seeking ads and the use of celebrities in ads are very popular and successful as it gives the wanted results to the companies. The proposed research will be mainly sheds light on celebrity’s impact, whether

The general belief among advertisers is that brand communication messages delivered by celebrities and famous personalities generate a higher appeal, attention and recall than those executed by non-celebrities. The quick message-reach and impact are all too essential in today 's highly competitive environment.

strategies. Many of the specialist insurers such as QBE, ACE, AIG and Chubb have been in the market for years and capitalise on their brand and expertise.

They are responsible for finance, they supervise and review the company’s finances status. The have to keep accurate records of Adidas’ financial status and report it back to the organisation manager.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and