Marketing Strategies For Titan Watches Under The Current Market Scenario

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

In increasingly competitive markets, consumers have better choices over where they buy their products. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity.

Establishing a marketing plan involves several steps and requires questions that should be asked and answered while marketing the manufactured goods. It is time to develop and create a marketing plan for The Little Package to be Delivered, a for-profit company, and use this marketing plan to introduce the company’s branding and logo. Beginning with the marketing plan, expand on the intentions which are included in the vision and mission statements set up by management. Around the statements develop, if needed, a brand or logo for the products while highlighting the company’s cause-related marketing or CRM (Sandhya & Girija, 2011). At the same time, maintain the marketing strategies of the company’s strengths, weaknesses, opportunities, and threats or better known as SWOT (Penn 2011). Evaluation of the company will be needed so incorporate a method to establish the achievable means to obtain the campaign’s goals, vision and mission. A thorough examination of distinctive types of market processes will make for effective marketing plan and brand the products properly. This research should be a guide to comprehending how major and minor companies are effective in their marketing campaigns. Once the research is complete then begin to establish the marketing campaign.

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

3) Template: A report template has been provided on Moodle for this assignment. You will need to follow the template and discuss your marketing plan accordingly. However, if you need to add additional information, you can put it in Appendix. Do download and use accordingly.

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

By using this type of marketing strategy organizations ' are given the opportunity to market a very successful product, so it would be true to say that the marketing mix and its manipulation are vital for the success of a business. However, their good or service may only be successful if the organization provides products that satisfy consumers ' needs and wants through a co-coordinated set of activities that also allow the organization to achieve its goals. Customer satisfaction should be the major aim of the marketing concept. But the process does not end here because the organization should continue to alter, adapt and develop products to keep pace with customers ' changing desires and preferences. Organizations ' should be aware of the importance of customers and release that marketing activities begin and end with the customer.

In this research project I will be mainly looking at the marketing strategy plan and do a thorough search on this topic. The project will have 6 sub-sections. Namely, the review of literature, methodology, processing of findings, conclusion, reference list and the appendix. Helping me to answer the question ‘What make a good marketing strategy plan?’ is the feedback on the questionnaires that I will compile and send out to companies. The questionnaires will be derived from the literature review.

In order for a company’s marketing plan to be implemented effectively, and a marketing orientated and customer focused approach to decision making taken, it should first find out as much information as possible about its customers and markets, identifying their needs, wants, characteristics, buying power and willingness to buy. Without this, decisions are relatively uninformed, posing a serious risk to the business.

This paper discusses upon the importance marketing in the formulation of corporate strategies. Marketing plays a dynamic role in building corporate strategy. Although it is been criticised that there is lack of quality research work done in this field, marketing has evolved significantly with the changing business environments. Marketing plays a key role in competitive strategy, but the inputs from the marketing functional level won’t solely suffice the decision makers at the corporate levels. Significant inputs from all the strategic business units, which are aligned to the same set of goals, are necessary in formulating a good competitive strategy. The company’s vision and mission must be communicated to all the business units and the culture of customer orientation must be instilled within them to get all the units to work in the same direction.

This essay is to present a thoughtful analysis of the current marketing structure of a company, its position and its future marketing strategy. The aims and objectives are as follows:

We hereby certify that this material, which we now submit for assessment as a continuous assessment assignment in the module, ‘Marketing Case, on the course DT341/4, 2012/13 is entirely our own work and has not been submitted in whole, or in part, for assessment for any academic purpose other than in fulfilment for that stated above.

This report is focused on the strategies that are used to keep a business in good shape through the means of marketing. In any business marketing is a necessary tool that has proven itself in many businesses and large organizations such as MacDonald’s and Ford etc. After doing some research about the reasons companies such as those mentioned are quite successful and continue to exist throughout multiple generations is because they constantly adjust their product and reinvent their business in attractive and convenient ways . One of the key factors that should be enforced in any business is having the ability to adapt and enforce some of the basic marketing elements which generally is to look at the business from a customer’s point of

Since the preference of customers vary from time to time and meeting their needs, wants and expectation is an impressive challenge to service providers, strategic thinking of marketing could be the best way to find the right track as competition is stiffer than the past trend. One to this developing marketing strategy is crucial in business firms and as Orville C.Walker, Jr., et,al explained the primary focus of marketing strategy is to effectively allocate and coordinate marketing resources and activities to accomplish the firms objectives with in a specific product market. Therefore, the critical issue concerning the scope of a marketing strategy is specifying the target market(s) for a particular product or product line. Next, firms seek competitive advantage and synergy through a well integrated program of marketing mix elements (Primarily the 4Ps of product, price, place, promotion) tailored to the needs and wants of potential customers in that target market. (2004:12).