Marketing Strategies For Young Girls

In conclusion, advertisements, although they are intended to only sell products, contain many different underlying ideas and opinions of the people who created them and the society from which they came. I analyzed a Red Robin commercial for a burger which included a suggestive woman to appeal to men and their appetites. This use of women and the ways in which American society has sexualized food have societal and cultural implications that are not overtly visible unless one is looking for them. If we look at the way Americans view women, we see that they are sexualized. This sexualization is used to sell much more than food, such as cars, watches, perfume

In the essay “Kid Kustomers” by Eric Schlosser, the author addresses how companies use advertising as a way to lure children into buying their products. The author eventually convinces the reader that children then influence their parents into buying the product as well. Schlosser incorporates statistics about how much McDonald's sold their happy meals to children between the age of three and nine. This is simply because children watch more tv and go on the internet more; therefore, they are more likely to see more advertising, and eventually pursue their parents to buy them the product. In an informative tone, the author is speaking to parents with young

The two ads have a very different interesting factor of using women to sell their product by creating a psychological aspect to costumers so it will enhance their product of getting sold. Before advertisement became to effect tremendously in the American culture in 1920’s, Americans were going through ambivalence when they were categorized in functional groups such as the old middle class and the new middle class. The old middle class believed that hard work is good for the body and mind because Americans were working longer hours for less money compared to the new middle class that have great opportunities to work new jobs and have satisfaction doing the job while being paid well. Since America has changed to a new middle-class evolution, the economy and social status has shifted tremendously by creating new job opportunities

This threat creates a subtle pressure in the advertisement that carries 1950s attitudes into modernity. There is pressure on the reader of the advertisement to be a responsible, capable parent. In the 1950s, this “involved a reduction in the moral aspect of domesticity and an expansion of its orientation toward personal service” (Coontz 27). The advertisement continues this trend: while the copy states that the company has stopped targeting children, it hardly gives a reason. The closest is that “parents tell [Coca-Cola] they prefer to

In her article “Selling to Children: The Marketing of Cool” Schor discusses the techniques used by ad makers to manipulate children. She points out that marketers look at consumers to understand what is cool for youth—by tapping hip-hop and rap culture—and the reverse, creating a feedback loop. Also, Schor argues that cool is usually associated with an antiadult sensibility, and thus ads portray children with a blatant adverse attitude towards authority, such as parents and teachers by promoting an antisocial and mischievous behavior. Furthermore, ads are targeting kids using products and messages initially conceived for an older audience—strategy knows as age compression. A perfect example of this new trend is the Victoria’s Secret “Bright

For many years, corporations have targeted adults, but as the years progressed their main focus and targeted audience have been children. Countless corporations often focus their products such as toys, clothes, and drugs to children in order to increase their own economic gain. In Juliet Schor’s article, “ Selling to children: The Marketing of Cool”, she mentions how products are accepted and interpreted by children in today’s society. However, in Eric Schlosser article, “ Kid Kustomers”, he emphasizes on the constant antagonizing strategies through ads and televisions shows to target kids. Although Juliet Schors and Eric Schlosser are both speaking about corporations marketing to children, their articles differ quite significantly. While they both speak about corporation and their marketing directed to children, Schor maintains her focus on how society perceived these products as cool or geeky, while Schlosser focuses his article on the negative way corporations have marketed their products to underage children.

The Super Bowl is a monumental event for companies to promote their products in creative ways. As I watched this year Super Bowl, I payed attention to the commercials that involved social issues like discrimination and forming stereotypes of race, class, and gender. Surprising, I found a commercial that promoted the opposite of what I was searching for. Instead, it advertised the crucial role of dads in children’s lives. Pantene, a hair care company, filmed football players DeAngelo Williams, Jason Witten, and Benjamin Watson giving their daughters a “Dad-do” of pig tails. They twist, struggle, and add bows to their daughter's hair while sending a message that “girls who spend quality time with their dads grow up to be stronger women” which

All people have a craving to nurture and to be nurtured; it’s part of our genetic fabric as humans; however, this need is more prominent in women because they have a powerful maternal instincts. Women are raised with the desire to care for something that is their own. They feel a sense of empowerment from raising a child who is successful, kind, funny, smart, and loving. People magazine has recognized this need in women and have demonstrated that in the placement of certain advertisements. For example, the American Cancer Society ad in People magazine uses this weakness women have for things that need caring for in order to get us to donate money to help fund their organization. The picture in the ad depicts a pregnant woman who appears to

Consumers do not just buy products, they buy images. These images are how they want their life to be, how they want other people to see them, and how they want to see themselves. How companies are able to sell all of this to consumers with just one product is through advertising. Advertisements play a crucial role in the business world. The advertisements people view provoke them into either buying the product being sold or not. In some cases however, advertisements can be taken too far. Throughout this essay, I will argue how the over sexualizing nature of Abercrombie and Fitch’s advertisements promote sexual activities to the younger generations and how these ads can lead to young girls obtaining a negative body

If children are the future, then why are they constantly being infected with marketing tactics? Marketing to children has a multitude of negative impacts, mainly impacting the health of a child. Mental health is probably the biggest one and marketing greatly impacts a child from childhood to adulthood. Other than mental health, the physical health of a child is also impacted from the harmful tactics of marketing. The companies who do this marketing are both harming the physical and mental health of a person but there are a few ways to lower the risk of infecting a child with this mediated disease, it is going to require some effort, however. Overall, marketing to children is a social problem that is harmful to the development of a child.

The scenes shown are realistic and relatable to the audience so that viewers reflect on happy memories with their own parents. Ultimately, the opening of the commercial effectively portrays the strong relationship that the dad has with his daughter and it allows the audience to trust in the short story that is told through the girl’s

Figure four is a unique advertisement in itself because it breaks away from one gender stereotype, but then turns right around and reinforces another. It raises many questions about the roles of men and women, like are men codependent of women? Could the world survive without them? It shows a man holding a baby while wearing a woman's blouse which promotes freedom of fashion choices. The ad also introduces a stereotype by asking “What would the world be without women?” as if to say that a man holding a baby is a shocking thing to see. This emphasizes the “Lazy male” trope that men are seen as sub-par caregivers that lack of initiative and skill when it comes to caring for a child. This is harmful to young boys that grow up in environments that encourage this kind of behavior because it puts young boys in a state of fearfulness because they begin to think that they will not be able to properly care for someone else and this inadvertently burdens women because they will be seen as natural caregivers despite any natural inclinations they may or may not

With advertising showing harmful images that promote stereotypes and unhealthy obsessions with physical appearance, and material goods there is a population of people that find it harder and harder to separate real life from fictional promotional materials. Teenagers are customers trying to work towards being successful, feeling good about themselves, and being happy and satisfied. Currently, there are no mediums that inform today’s youth about how advertising will depict almost anything in order to sell products, with sometimes no basis on real life expectations. These pains are currently that teens are given unrealistic expectations on a variety of subjects ranging from things like body image to issues of diversity. Through events such as seminars and advertising campaigns, teenagers will get valuable and accurate information on how advertising distorts real life depictions such as the female form, realistic depictions of relationships and what it really takes to make one work, how real life parents should behave, the truth about mental health, and appropriate spending habits. The benefits that these campaigns would serve is to make adolescent life simpler and easier. By deconstructing myths perpetuated by current mass media cases of mental health issues based on body perception, and instances of harassment because of race, gender, or religious would decrease. With this education being widespread diversity and acceptance would skyrocket among today 's youth. This

Barbie, owned by Mattel Inc. is a corporation which is increasingly aware of the potential for child consumers, and the child's ability to persuade their parents or guardians into purchasing their products. An aspect which advertising agencies often rely on when advertising products for children is “pester power”, this relies on the basis that children themselves do not have the power to be consumers and rely on adults, for this reason advertisements need to generate enough interest in their products from the child that they will be willing to “pester” or demand adults to purchase the products on their behalf (Marwick,

Throughout the many many years of marketing companies have used visual aids to attract their desired audiences, in doing doing this they tend to reinforce gender stereotypes whether they did it purposefully or not. One advertisement that enforces the everyday gender norm is a Hans socks commercial from 2009, In the commercial you have the Father the son, and the mother in the same room, the father is dipping his son’s foot within a bucket of white paste in order to create socks that comfortably fit them perfectly, the mother states that the idea is stupid and hands the son and the father Hans socks that she conveniently bought for them on her way home. In the Hans commercial, the father plays the idiotic role, the son plays the role of doing whatever there father thinks is a smart idea, and the mother is the one that has the common sense in the family and she saves the day. Companies tend to manifest gender roles when commercializing a product, from car companies using male drivers, following the “males are better drivers” stereotype, majority of the time to showcase their latest automotive vehicles, and vacuum selling companies using women, emphasizing the women are the housewives stereotype, to display their products and the infant son being seeing as energetic is usually playing with the latest sports toy, and the daughter is playing with the new baking toys or dolls.