Marketing Strategies In Marketing

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Marketing refers to promote a product and or service by means of media like TV, radio, newspaper, and cell phone (Holliman & Rowley, 2014).

Improving marketing has become a top priority of successful inventors and corporations. Most corporations’ research different groups and needs in the marketplace, satisfy the consumers in a superior way by targeting their wants and needs. All marketing strategies are built on segmentation, targeting, positioning, and then position its offering so that the target market recognizes the company’s image and terrific offerings. There are many different business areas which will sometimes play a huge factor such as, finance, accounting, information systems, marketing, and strategic management.

The world continues to develop as technological developments overpower consumers every day. Compared to twenty years ago, consumers now surf the internet, watch television on demand and use mobile phones to view a variety of marketing content instantly. With this in mind, in a consumer behaviour context marketers are in a position to cater to the needs of the consumers’ and can target the consumers’ needs through the use of technology. More so, a consumer is exposed to many facets even when sometimes they are unaware of this. Technology affects the way consumers make decisions because there are many choices exposed to them. Certain consumers may have different psychographic, geographic and demographic behaviours. Marketers cannot make one product or service and cater to all of their needs.

This paper will explore the potential evolution of the role of consumer marketing. I will examine the role of the retailer and the consumer on the Internet and the vital changes retailers must incorporate to stay competitive in the marketplace. In addition, I will discuss the role of personalized marketing, traditional advertising versus online advertising, changes in the marketplace attributable to globalization, the implications of interpersonal communications, and management of the 5Ps.

It is very important for every business to have a marketing strategy. It’s the important tool to attract customers to buy yours product or service. The main aim of marketing strategy is to be sure that your relationship with your customers is strong and long-term, you’ll make a profit on this relationship and, of course, that your product meet the need of customers. Marketing strategy of the company should be flexible, in order to be persistent to the changes in demand of people. [1]

There are two main approaches that are used by companies: the Marketing approach, named 4Ps (Product, Price, Promotion, and Place) and the Value approach (creating, exchanging, Communicating, and Delivering). The first target accent on the product and the second target the customer. The advancement of technology has changed the way to promote products. There has been a shift from a traditional approach where the product was showcased to a new approach centered on the customer and his needs. For some companies it is imperative to focus more on the consumer seeking to understand his behavior towards new products to better conquer the market.

In concentrating with the selected market for our products, the expected outcome is cost-effectiveness and high returns. The major problem encountered is customers are spread over different continents with a wide range of media services available at their disposal hence the big decision of which medium to use to reach them. It is very expensive to post adverts in all the social and business internet sites ADDIN EN.CITE Vedin2011226(Vedin, 2011)2262266Vedin, B.A.The Design-Inspired Innovation Workbook2011New JerseyWorld Scientific Pub Co Inc9789814289634http://books.google.co.ke/books?id=j-_lDwEHsboC( HYPERLINK l "_ENREF_3" o "Vedin, 2011 #226" Vedin, 2011).

Marketing has been around since the beginning of time. When the Neanderthals figured out what fire was, it took some convincing to make others realize that it was good. They were afraid of it to begin with but when one person used it to cook its food, they started to understand that it was a good thing. Marketing was born.

Langmeyer and Walker (1991,p.364) state that use of celebrities as a important part of marketing communication strategy, it can help firms to support corporate and build brand image, it is a fairly common practice.

Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world.

In the present scenario of information explosion and media power, the advertisement plays a major role in changing customer perception about brands. Each brand wants to acquire maximum share in the market. For this purpose marketers adopt many different advertising techniques to promote their products.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and