Marketing Strategies Of Bmw Benz

4434 Words18 Pages
Marketing Strategies:
Whose is better, BMW or Mercedes-Benz?

In general, vehicles can represent their owner’s status. Therefore many people spend their money on buying a car which indicates their tastes and lifestyle. Car manufacturers, from the cheapest to the most expensive, use many eye-catching marketing strategies to attract customers, especially for premium car brands. BMW and Mercedes-Benz are two of the most well-known brands in the world. Coming from the same origin, Germany, they compete with each other in selling their products. The purpose of this essay is to identify which company has the better marketing strategies when comparing between BMW and Mercedes-Benz, by analyzing four strategies: product, promotion, SWOT analysis, and market share. The paper is organized as follows. The second section discusses the products, and is separated into three parts: the variety of products, car prices, and after sales service. The third section presents the promotion strategies which will show the companies’ budgets, advertising on television, and other distribution channels. The fourth section reports the discussion of the SWOT analysis for each company along with their current market share. The fifth section provides the conclusion. The discussions of prices, advertisements on TV, and other distribution channels refer to examples from Thailand, the United States, the United Kingdom, and China respectively.
1 Product
1.1 Positioning
There are many models of

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