Marketing Strategies Of Kiko Milano Cosmetics

2203 WordsMar 29, 20169 Pages
“Personalized beauty is about each woman being able to create her own makeup routine that compliments her coloring and style” (Brown, n.d.). Makeup has many different uses and comes in a variety of colors, styles and textures. Additionally, it is also a key part of any woman’s makeup collection in today’s society. There are various types of makeup on the market for your face, eyes and lips and hands for you to explore to attain the perfect look for you. There are also numerous companies that offer similar products and services of makeup in the cosmetic industry. Some of the most popular companies include MAC, Maybelline, Revlon, and Sephora. This paper will discuss the analysis and marketing strategies of Kiko Milano Cosmetics, who is established and based in Italy and has now come to the United States to compete in the cosmetic industry. “KIKO MILANO was established and founded in 1997 by Percassi. It is an Italian professional cosmetics brand that features a range of cutting-edge makeup, face and body treatments. Safe and effective products of the highest quality, created to satisfy the beauty requirements of women of any age” (, 2016). In May 2014, Kiko Milano Cosmetics opened its first store in the United States in Paramus, NJ. To date, Kiko Milano is located in 34 nations universally and the United States. "Be What You Want to Be. This is how KIKO sums up its vision of Beauty. Through its extraordinarily wide and diversified range of products, KIKO
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