Marketing Strategies Of The Energlide Technology Corp

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

Price will reflect a reasonable pay for the SLP- this is determined through the market demand and market research

In order to achieve our first marketing objective, we recommend the following activities: Keep producing high quality, positive image products that satisfy customer’s needs. Secondly, the team must maintain direct and indirect sales force of no less than 140 and plan in advance in order to have the budget to do so. We also recommend offering employee fringe benefits to encourage long term positions

When it comes to judging the alternatives with the most important factors of profit maximization and competitive advantage, the recommended option to become focused on family diving vacations is much stronger than the option to specialize in shark diving. (Displayed in detail in Exhibit 2). Partnering with Rascals posts the highest first full year profits of $166,000 compared to the adventure focused and cost efficiency alternative that posts a first year profit of $112,000. Further, the partnering with Rascals has projected revenues that are sustained further out in the future because of the competitive advantage gained when moving into the family oriented diving segment rather than the adventure oriented segment. The difference in estimated revenue between the two in 2011 is approximately $620,000 with the family specialization solution

Pricing is a relevant issue in procurement at all levels. Individuals purchasing the commodities of an organization should receive clarity on pricing. There is confusion in this

Develop an action plan of strategies and tactics to be implemented. Finalize the marketing plan.

When you’re in the way in establishing your brand identity, you have to make sure that you have cohesive branding guideline.

When trying to determine the correct price, a number of factors must be considered: the market and its segments, the size of each segment, the ability to reach each segment, what distribution channels to target, whether to vary price by segment, the usefulness of promotional offerings, and whether the goal is to skim or penetrate each market.

Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:

• Focus on growing core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology.

One of the rapid producing leisure industry divisions, the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels, demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice, less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the community sector's inspection of manufacturing practices associated to the surroundings, duty, safety, protection and work increases. Regardless of these confronts, numerous cruise lines report record levels of productivity. This analysis will calculate the leisure-cruise

1) Invest heavily in market research section in order to create market-driven products and services.

Keeping these realities in mind, it is very much obvious that for this market, we choose and follow a value based pricing and do not keep the price of the product too high. It is advisable rather to follow an average pricing and let the consumers build some enthusiasm around the product.

Our essential goal would be Awareness and auxiliary target would be learning. I pick Awareness as a main objective because Taco Bell will be new in New Zealand. Just few individuals think about that what it is. So we should focus on spread awareness about our brand, about its product and about its positioning. Generally, a game plan of events is needed before a customer will buy a thing. The buyer should first be Aware that the product exists. He/she then be impelled to accommodate some thought with respect to the thing and what it may give. In the accompanying stage, the need is for the buyer to survey the advantages of the product, positively attempt the thing endeavour. A decent experience may prompt continued with use. Note that the customer must experience the prior stages before the later ones can be satisfied.

In pricing strategy, Miele sets high price as a symbol of high quality product and differentiation