Marketing Strategies Of The National Football League

The National Football League is the highest level of professional American football in the United States and to most; it is considered the top professional football league in the world. In order to become a monopoly, you have to take control of the market you’re in. The NFL was created in the early 1900’s. In 1920 the APFL was created when representatives from many leagues and teams came together. The APFA originally had 11 teams when they merged with NFL they currently have 32 teams (Tuchner, 2012). The National Football League is now the most attended domestic sports league in the world. Since completion to the NFL is at a minimum some substitutes are two similar monopolies, the NBA and MLB. But the NFL still is the most powerful out of all of them. (The NFL, 2013)

Major marketing strategies used by Steve Madden Ltd. To grow the brand and organization include market research and a best-cost provider strategy. Some of the specific methods that the Steve Madden Ltd. Corporation uses to further this strategy include “The Four P’s”. This framework is used to develop the company by focusing on product features, effects of pricing, place of sale, and promotions of merchandise (Wambua, 2015). Steve Madden Ltd. utilizes this thought process to identify specific people groups to focus product marketing towards. These diverse groups of customers are marketed differently through various trademarks and variations of products within the enterprise. A few of these include, Steve Madden, Betsey Johnson, Madden Girl, Stevies, Report, Dolce Vita, MadLove, and Blondo (S&P Global Market Intelligence, 2016).

In pro sports most NFL teams are worth close to 2.5 billion dollars, per team. According to Forbes 2017, the team worth the least amount are the Buffalo Bills worth 1.6 billion dollars. Ohio state football program is worth 1.5 billion dollars almost as much as a pro NFL team. Due to the rules the NCAA has in place, the students on the Ohio State football team sees zero amount of the profit money. Even though they are the reason the football program is worth so much

The legal dispute between the National Football League’s Seattle Seahawks and Texas A&M University over the exploitation of the slogan “12th Man” is not only a respectable example of the significance of brand loyalty, but it is also an important case that proves the importance of having a strong brand equity. Both sport organizations take considerable pride in their supporters and fans, who they realize is the backbone of their success as an organization/ corporation. Texas A&M University’s claim over the use of the phrase “12th Man” was arguable but they stood their ground when the Seahawks defied the University’s letter to discontinue their usage of the phrase. The TAMU Vice President for Communications was protected under the Federal Trademark Act of 1946, which had the purpose of defending the right of the owner to protect the mark that symbolizes their respective organization. The case between the two warring sport properties (which was ultimately settled out of court) proved the importance of brand equity and the benefits of it as well—one major benefit being the licensing and merchandising opportunities to sell to other organizations. In exchange for the Seahawks to use the 12th man trademark, they had to pay a $100,000 licensing fee plus, publicly

While growing up in the state of Texas I was introduced to National Football League (NFL) at a very young age. Not only was I obsessed with great players like Emmitt Smith and Michael Irving, I had a more finical appreciation for the lucrativeness associated with the NFL. My young adulthood as well as my teenage years was spent playing and learning football with the aspirations of hopefully making it to the NFL. Unfortunately, my playing days ended with tryouts at Texas Tech University, but my love for the game has remained stagnant over the years even till this day. The NFL today is Americas most watched sports league and has taken the crown as the most lucrative and unique economic force in sports. Forbes offered approximations stating that on average, the NFL generates more than $6-9 billion a year in revenues alone. A third of the individual franchises in the league were appraised at over more than $1 billion while the other franchises average nine figures or higher. The NFL as an organization generates its revenues through a multitude of ways ranging from huge television contracts, in-stadium ticket sales, advertising ads paid for by sponsors and merchandise. Their business model unlike most other leagues, is centered on a hard salary cap on player contracts which provides cost certainty with its sponsors. In this paper, I will examine the economic and historical narrative associated with the growth of the NFL’s

But they are still “Americas Team”, the name has been stuck with them since the late 70’s. . "We don't beat our chests about it, and we don't view it as a contest with other professional sports teams." says team spokesman Rich Dalrymple. But in recent news the Cowboys finished their 2014 season at 12-4 and 1st in the NFC East. The products produced go hand in hand, some products are Hall of Famers like Roger Staubach, Michael Irvin, Emmitt Smith, Tony Dorsett, Tom Landry and so much more. Also soon to be Hall of Famers like Dez Bryant. The Cowboys products are merchandise and apparel, and the ultimate product is the Stadium. AT&T Stadium brings a lot of tourism to the Cowboys and also to the city of Dallas, they products they are selling at the Stadium are game experience and the big jumbo screen over the field. The screen helped out a lot with the people stuck in the nose-bleed seats which is why their ticket sales have went up since the building of the stadium. The stadium is portrayed in a lot of AT&T’s commercials on TV too. On DallasCowboys.com they Cowboys have a long list of services and rules for the guest of AT&T

To aid Cowboys owner and general manager Jerry Jones, whom is stated in Forbes Magazine as being “worth 3.1 billion dollars himself,” (Page 1), in paying the construction costs of the new stadium, Arlington voters approved the increase of the city's sales tax by 0.5 percent, the hotel occupancy tax by 2 percent, and car rental tax by 5 percent. The City of Arlington provided over $325 million (including interest) in bonds as funding, and Jones covered any cost overruns. Also, the NFL provided the Cowboys with an additional $150 million loan, following its policy for facilitating financing for the construction of new stadiums,” (Page 1).

American Needle Inc. filed a suit in an Illinois district court against the NFL, NFLP, NFL teams, and Reebok, claiming that this exclusive license agreement violated Section 1 of the Sherman Act, 15 § U.S.C. 1, which outlaws any “contract, combination . . . or conspiracy, in restraint of trade.” American Needle argued that because individual teams separately own their team logos and trademarks, their collective agreement to authorize NFLP to award the exclusive headwear license to Reebok, was a conspiracy to restrict other vendors' ability to obtain licenses for the teams' intellectual property.

Whether it be baseball, football, soccer, or basketball, sports are appreciated not only in America, but all over the world. One of these sports that is particularly popular in America is Football. The immense crowds of people who sit at a stadium or on the couch to watch a game never fail to recognize every single play on the field; however, many fans pay little to no attention to one of the most important components of the game, the player-association relationship. When signing a contract with an NFL team an NFL player is effectively dedicating his life to his new organization. His duty is to play for his team in order to make the organization money, and money they make. In the NFL last year “each team received $226.4 million” (Brady 1).

Economic theory introduces us to four different types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Professional sports teams operate in an environment that is different than the typical business structure. The goal of this paper is to look at this industry, in particular the NFL, in an economics context and gain an understanding of the market structure of this unique industry. To do this I will discuss a brief history of the National Football League in the U.S. and how this organization is structured. I will also discuss typical market structures and type of

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

The ultimate goal of marketing is to become a household name, meaning that a product should be well known to everyone. Sports marketing has the same goal, except the product is associated with sports such as sports clothing, teams, or sports drinks. In an article titled “Career and Professional Development: Sports Marketing,” contributors describe the general classification of a sports marketer. The article explains that a sports marketer generally stays at the same level throughout his/her career due to its high satisfaction. Alexandru Mihai writes in his article “The Strategic Sport Marketing Planning Process” that there are certain steps a sports marketer needs to take in order to have success. A few of these steps include

Traditional marketing and Sport Marketing have similarities and differences. Being able to understand the similarities and differences would help someone comprehend both principles. Both principles share the Marketing Mix or 4P’s of marketing. The 4P’s are product (or service), place, price, and promotion. As defined by McCarthy and Perreault (1988), the marketing mix refers to the controllable variables the company puts together to satisfy a target group. I will explain the differences of the 4ps in traditional marketing and sports marketing.

Formerly known as the European Champions Clubs’ Cup (European Cup) the UCL was the result of a measured overhaul of European football, in response to advances in technology, namely satellite television. The challenge the Union of European Football Associations (UEFA) faced was how best to oversee this transitional phase whilst maintaining the crucial brand equity attached to the ‘European Cup’ brand name.

Growth strategies are used by businesses to enhance their sales and produce various products that are aimed at their target market as well as building and improving each time to consume maximum profit. One of the strategies includes market penetration; this is when a business sells the same products to an existing market. This means that whatever the products the company are selling to a particular market are being sold effectively, this usually exists of basic products the company have produced for example Nike are very efficient in the selling of sports trainers and clothing as the existing market always buy these products.