Marketing Strategies

5844 Words24 Pages
Assignment 5: Marketing Strategies
MKT 500

September 8, 2013

1. Write an executive summary of your marketing plan.
This business plan is for Reek’s Bistro, a new medium-sized restaurant located in the Triangle area of North Carolina. The Triangle is made up of three primary cities of the Research Triangle metropolitan region, Raleigh, Durham, and Chapel Hill. Reek’s Bistro will focus on Mediterranean cuisine in an American style restaurant environment. An emphasis will be on natural foods that taste good and are good for you. The restaurant will procure locally grown produce, while offering additional services and products, such as catering and Reek’s Bistro brand items sold in grocery stores.
Reek’s Bistro offers Triangle
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Quality of products sold at Reek’s Bistro will be a top priority and always expected to meet the “good and good for you” message that will be the cornerstone of the company.
2. Provide the company’s mission statement and company introduction.
The mission statement for Reek’s Bistro will be, “Eat good at Reek’s”. Behind that mission statement will be a quality staff that takes the appetites and hunger of customers seriously. Staff will genuinely appreciate customer satisfaction. Reek’s Bistro will begin as a single-unit, medium sized restaurant that will focus on providing food that not only tastes good but, is good for you.
Reek’s Bistro will join the business community in the Triangle area in hopes of expanding to several locations in Raleigh, Durham, and Chapel Hill. Mediterranean dishes will be served with the specialty being the lamb gyro. Greek salads, grape leaves, and hummus will complement the lamb and beef gyros and platters. Mediterranean dishes are made up of many fruits and vegetables, bread, wheat and other cereals and olive oils. Foods contain low saturated fat and high monounsaturated fat and dietary fibers that have been proven to be good for you (Zelman, 2013). Reek’s goal is to taste good and be good for you. Many students tend to gain weight throughout their college years, eating at Reek’s will help make that transition better for them by offering more than another menu that consists of fattening and unhealthy foods. A good place to eat
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