Marketing Strategies for Apple and Dell

1993 WordsMar 20, 20108 Pages
Apple Inc. is a multinational organization that manufactures consumer electronics. Its best known for the Mac, the iPod, the I-Phone, the recently launched iPad and for software the Mac OS X, iTunes, iLife. It was established on April 1, 1976 in California. It changed its name to Apple Inc. from Apple Computer Inc. on 9th January, 2007 since it was changing its focus to consumer electronics from personal computers. As of 2009, 35000 employees are registered with Apple. Apple is known to revolutionize the computer industry with its innovating and user-friendly devices which are powerful and look eye-candy. Dell Inc. is a multinational organization that manufactures PCs and ropes related products and services. It was established in 1984…show more content…
Introduction of Tablet Computers was then announced by Dell himself. Problem 2: A Dell user, Peter Ulyatt’s faces a problem of CD drive on his desktop. He calls up the support crew at Dell. After speaking to retiree he was on hold for 45 minutes, a technician whom Ulyat could barely understand came on the line and detected a “software problem’. The call was then transferred to the software technician which was dropped. On calling back, Ulyaat was kept was hold for another 45 minutes, asked for the software desk, and waited for half-hour more before hanging up. This straight way led to Dell's customer-satisfaction rate which fell 6.3%, in a survey by the University of Michigan. Dell is working to reverse the service slide. According to John Hamlin, senior vice-president of Dell U.S. consumer business, justifies that the corporation is appointing a few thousand additional reps this year and striving to reduce call transfers. Already, he says, internal weekly surveys of 5,000 customers show a 35% increase in customer satisfaction from a year ago. Dell plans on changing its support system since direct model is not very efficient. As the message is understandable that new Personal Computers you purchase comes with the most fundamental support. Plus more hand-holding costs extra fpr more support and services. Problem 3 In 1995, Dell entered the Chinese market. It adopted a ‘direct model’ for selling its products to its customers.

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