Marketing Strategy : A New Live Feed Video Platform From Twitter

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

Having knowledge of your consumer and them of you verse having them have knowledge of your business will draw them to the front door of your business.

1. Target a new customer segment that id young and always ready to try something new and exciting.

He watched some businesses struggle while others flourished and the only variable was the owner’s ability to market his products or services. Mike has the heart of a true marketer and nine years ago when he decided to attend a workshop on social media marketing he quickly knew that social media would be the way marketing would go in the future.

Since I aim to provide the best quality service for my customers I will pay attention to details and use customers ideas and feedbacks keeping the communication channel open because this may be my big hit. In addition, I will reach out to more business-like restaurant and bars, events like wedding and birthday party and any other activities where my products will be everywhere. I will ensure no customers miss out on my products and styles by keeping my channel

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication channels are appropriate? (3) What are some considerations to keep in mind given the diversity of the audience?, and (4)  How would I ensure that my message is effective?

You can't monitor every single channel at the same time, but you can use social networking management software to do it for you. And in this post, we will reveal tools that experts use to streamline their online marketing efforts to engage audiences in creative ways.

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Another way of marketing strategies was to increase the communication with its target customers; it has maintained accessibility to customers through:

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)

Reaching potential and existing customers can be done through various methods including – Social Media, Text Message, Phone, Email, Marketing and Advertising.

“Video communications give employees a way to interact with clients and colleagues from anywhere using the mobile devices of businesses that utilize video communication.”(Nicholas, 2016) According to Artero (2010), “The future of the television industry involves not only traditional transmission via the airwaves, cable or even mobile telephone but also through the new channel open for video in recent years.” Computer Technology is developing at rapidly. As a result, online videos are becoming a modern way for customers to communicate. Today customers are very keen to get the information but they want to get quickly, they do not want to spend much time for searching on the web page. It is also difficult for customers to read the whole page until the end or click through other relevant pages for information. On the other hand, once they start watching a video clip, customer are likely to view it to the end than they are to read a whole page, which gives a better possibility to engage them and thereby gets the message across, describes in PC World(Poor,2009). The study, released in Mashable, Meg (2013) reports that one in three million watch online videos than watching television. So few seconds video watch by customer increase leads because they know you better through listening, watching. In short, before meeting you face to face, customers feel comfortable and better understanding of the business model.