Marketing Strategy At The North American Market

The Gemtop Office brand is lacking in the brand judgement area for the Workhorse market segment. We are modifying this brand by adding some key features that we failed to include when we first introduced the Gemtop Office. We will also compare our brand design of the Gemtop Office to that of one of our competitors in the North American region, Antares, who received a better brand judgement rating. However, since their score was not much higher than ours, we will keep some of our features that we believe are vital and beneficial to the product. We will also compare the Gemtop Office to that of Spec Tech’s desktop brand, even though this company is selling their product in the European region. We are confident that some of the features they are offering can be successful in the North American region in which we operate. The revised name of our product will be Gemtop Office 2.

Computer technology is constantly advancing over software and hardware that is available at any one given time. These constant changes affect how long computer products can sell for a premium price but also can make it cheaper for those consumers that are not interested in the newest and latest components. Personal computers (PC), also known as desktop computers, are common place in jobs, schools and homes. The demand for personal computers is constant and revolving since components of computers gets better and more powerful with time. The target market then becomes anyone that uses a personal computer for home or work. HP uses the fact that computers are a common item in any office or home to their advantage and offers not only PC’s but other accessories pertaining to computers as well. While HP currently excels at providing a product for a decent price they are missing out on consumers that Equalus will focus

You have been hired by a medium size (approximately 200 employees) widget manufacturing company to do a complete evaluation of their computer needs and make recommendations to them about an information system to support their business. Currently several of their support departments are using manual processes and they wish to automate their accounting and human resources business processes. They also want to harness the power of the Internet in their business.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

With time, the PC continued to evolve and newer models offered better speed, color screens, more memory and larger hard drives. Further technical evolution continued to deliver higher speeds, larger storage capacity both internal and external. In addition to the hardware progression, the PC world continued to see progress with operating system solutions and advanced software catering to both large and small businesses as well as the home owner.

Three new computers offering to customers including wholesale and retail prices. These three brands were selected according to their design, connectivity, performance, price and help and support. The ratings were compared and the top 3 leading brands were chosen.

Consumer satisfaction ranks favorably in our Workhorse and Traveler segment. The Workhorse computer is designed for the business owner who needs an easy to use PC for the office worker and carries a moderate price tag. The Traveler brand is designed for the employee on the go. Executives and sales individuals can easily travel with this model. This product, however, is more price sensitive than the Workhorse brand. The Mercedes brand is purchased by business owners who are willing to pay more for its higher performance functions.

The company has managed to earn a profit in these tough economic times because of its diverse customer base, broad portfolio, and numerous cost initiatives (Edwards, 2008). The company made a commitment three years ago to focus on design and innovation in the PC replacement market by offering devices such as touch screen PC’s and easy to use software (Edwards, 2008). This has enabled the company to gain market share from its competitors such as Dell and Toshiba (Edwards, 2008). The company has also focused on innovation in printers and services that has helped boost consumer and business interest (Edwards, 2008).

When the time comes for a new computer many people feel over whelmed by the vast array of options in today’s market. The technology in computing is ever

We knew that while making our product we had to keep in mind that different type of customers wanted different things all depending on how much they were willing to spend on the product. For example, Our Workhorse demanded more Easy to use, Low price, has a distinct look, able to store a lot of data, After-sale service and support, can link with other computers, Fast and powerful. They needed something reliable and less expensive since they are the hardworking people that don not have too much money to spend The chart here explains a little better on the Workhorse needs and want. The price that the workhorse was willing to pay for the product was 2,500.

When shopping for a computer, one can look at the cost and compare it to other models. For instance, individuals usually have less to spend than organizations. The HP Envy model is adequate for companies looking for greater processing power (Intel Turbo Boost) (“HP Pavilion HPE,” 2011). The Dell Studio model is a little expensive; however, this model is adequate for small business and organizations. Similarly, the HP Companies looking for attractiveness will find the MacBook’s unique design quite appealing. Overall, these three models range in price from $649.99 to $1300.00, they are high end products known for quality and

Furthermore, the government is willing to make the country more liberal. In this intent, Brazil is a part of the Common Market of the South, Mercosur which has founded Common External Tariffs (CET) for Argentina, Brazil, Paraguay and Uruguay, concerning a growing number of products. In the geographic area of Mercosur, the tariffs are also eliminated, and factors of production (labour or capital for example) can move freely. These CET apply for equipment goods at rates included between 0% and 14%[ http://www.septimanie-export.com/fr/fiches-pays/bresil/acces-au-marche] (numbers given for the tariffs applied on the CIF[ Cost Insurance Freight] price of goods). This is a big opportunity for Ikea, because reduced tariffs would reduce prices on their imports to Brazil if they set up one or more outlets there.

Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services all over the world with identical strategies, thus lowering their costs and earning higher margins.

The marketing strategy pursued by a company is dictated by many factors, including size, product category, competition, and organizational structure. Strategy as defined in the text is “a planned set of actions employed to make best use of a companies core competencies to gain a competitive advantage”. (1) Implementing a successful internationalization business strategy is not confined to large MNEs, increasingly small to medium enterprises find them selves operating in a global market. A business must clearly understand the value added by its product or service to capitalize on their competitive advantage globally. It is useful to consider the internationalization-responsiveness (IR) framework when discussing the key differences between global, multidomestic and transnational strategies. (2) The framework compares the strengths and weaknesses of each strategy relative to the goal of global integration or local responsiveness. In terms of the IR framework a global strategy emphasizes global efficiency, multidomestic strategy emphasizes the local market and a transnational strategy balances both end goals.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and