Marketing Strategy : Chef Vending

1732 WordsJun 17, 20177 Pages
BSBMKG401 Profile the market Introduction: Chef Vending, LLC is a family-owned business that focus on importing the vending machines and the restaurants equipment from Spain. By planning to participate in the 321 billion food & beverage industry, we will position Chef Vending innovative and high-quality company. Chef Vending, LLC located in North Miami Beach, Florida. There have three of the four investors are responsibility to the full operation of the company. Mauricio Ordonez and Javier Palmera, the co-founder, they both have entrepreneurial and industry experience. Charles Mulligan brings operational management and financial skills to the operation. The Mission Mission of the Chef Vending is to be the head in introducing…show more content…
Assessment Task 2: Profiling report Profiling Report Total market for the company’s product/s or service/s What is the total market for the company’s products or services? Describe this in one or more of the following ways: Describe in dollar or unit terms such as gross sales of all other products or services similar to those offered by the organisation – describing total market in prospect terms as those most similar to current customers – identifying consumers with relevant needs Chef Vending, LLC company’s consumers can be identified as the following categories: • Restaurant Owners • Housewife • Supermarkets • Food Industry College • Hotels And their relevant needs can be: • advice or general information: The company need to have more experience than the customers to provide advice about the product and some general information about the products. This will allow the customers to understand the quality and efficiency of the product more clearly. Besides that, the advice and general information are important to prevent the customers from using the wrong method. • prices/value: The price of the products need to be reasonable compare to the value and quality it has. The consumer will also compare the price with other competitors and its quality and efficiency of the products. The company need to
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