Marketing Strategy Evaluation : Beck Consulting

7173 Words29 Pages

Song & Meng, PC Consulting Report

BECK Consulting Team:
Brian Tan
Erika Tan
Cari Lyall
Kathleen Guiang

Table of Contents
Executive Summary 3
Introduction 4
Online Marketing 4
Offline Marketing 8
Market Expansion: South Korea 13
Market Strategy Evaluation 21
Importance of tracking marketing 21
How to track your marketing 22
Recommendations 25
Conclusion 25
References 27

Song & Meng, PC Immigration Lawyers Consulting Report
Executive Summary Our California Institute of Advanced Management consulting team (BECK Consulting) looked into many different areas to gain helpful insight and information for Song & Meng, PC Our BECK Consulting group focused on four key areas: online marketing strategies, offline marketing strategies (specifically print ads), market expansion opportunities in South Korea, and finally, marketing strategy evaluation. Each section has detailed information on how we believe these areas can assist Song & Meng, PC BECK Consulting drew from a variety of resources for this project, including peer-reviewed journals, trade publications, other online resources and the professional experience of each team member. BECK Consulting found that developing a social media presence would allow for greater visibility and market access. Because of this, BECK Consulting recommends that Song & Meng, PC invest time in creating a Facebook page as well as enhancing their website and LinkedIn page with more content. In

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