Marketing Strategy for Clipboard Tablet Company
Clipboard Tablet Company (CTC) is a manufacturer of tablets. Being the oldest in the market, X5 has registered the highest record of sales. The introduction of X6 provided an option to customer who were interested with the performance. On the other hand, the X7 was designed to fit for customers who prefer cheaper tablets.
CTC deals with gadgets that are very trendy. Such products are usually associated with a short life cycle; customers usually prefer newer versions. The X5 experienced the highest sales in 2012 but declined towards the end of 2015. The sales dropped dramatically due to the presence other brands that were introduced by the same company and other competitors.
Financial Review
The three tablets offered by this company were introduced to the market at different times. The price of X5 and X6 were $285 and $ 430 respectively. During the same period, X7 was the cheapest at $190 per unit. The sales of each tablet show the diminishing trend with the highest records registered during the year of introduction (Lee, 2006).This is a common phenomenon in the technology industry as research and innovation are employed.
In 2012, the X6 recorded the highest profit at $154,135,000. This was achieved even after recording 1,289,000 sales, 27% lower than the X5 sales. The X5 sales were the second best where a profit of $139,504 was realized. Despite bearing the lowest price tag, X7 recorded the lowest sales at $31,461 which lead
The company is so large that no one drug can lift it from its current sales doldrums. In addition, the company was once highly attractive to investors, but its recent stock price fell to 1997 lows. This may put pressure on the company to attempt acquisitions at a time when the company is ill-equipped to integrate a new company into its organization, and it is engaged in a cost-cutting program at a time when it may need to invest even more in research and development (McTigue Pierce, 2005).
The second reason was due to the dramatically increased sales of the X7. As the graphs display, the X6 accelerated greatly in terms of revenue and profit through 2013 and then began a steady and definite decline once reaching market saturation. Revenue and profit for the X7 were drastically different as compared to previous simulations, beginning to increase in 2014 and 2015,and setting the stage for sustained revenue and profits in the future time period. The X5 was relatively unchanged from previous simulations since I left the pricing alone due to the tablet having been on the market for several years already.
The pharmaceutical industry continues to be a major driver of trend. While demand for medicine rapidly increases in emerging economies, a growing number of consumers are also analyzing the economic performance of different medicines. These events will heighten the challenges the
Additionally, “Adrenaclick, a significantly cheaper alternative… is rarely recommended by major medical societies, as its two caps that must be removed (contrasted to EpiPen’s one) are viewed as inconvenient” (Emanuel 2). When competitors are unable to produce goods or services of equivalent quality, Mylans product becomes unique instead of homogenous. Furthermore, when a firm becomes the only producer of a good or service in an industry, this is referred to as a monopoly. “A monopoly is a firm with market power”, and “market power is the power to raise price above marginal cost without fear that other firms will enter the market”, (Cowen 236). This lack of competition allows Mylan to reap monopoly profits in the short and long run. Graph ‘A’ displays what happens when Mylan has no competition in the epinephrine industry. To maximize profit, Mylan would “produce until marginal revenue equals marginal cost”, (Cowen 236). This point occurs at the blue circle. Moving down from this point, one reaches the profit maximizing quantity at the x-axis intersection. This point is around 4,333,000. The quantity of EpiPens sold by Mylan per year was obtained by dividing the revenue stated in, “Mylan
Target Corporation company was first established in the year 1902 by an American known as George Dayton. The company was first called the Dayton Dry Goods and later in the year 1962 its name was changed to Dayton-Hudson to suite some interested parties. Moving onto the year 2000 , the name was finally and permanently made to be The Target Corporation and has since then not been changed. This company is a public company majorly retailing having a major base in Target Plaza North and Target Plaza which is South Minneapolis, Minnesota , in the United States. The target company is a US based company that is the second biggest retailing company in the United States. It was established by George Dayton who had the establishment of its headquarters in Minneapolis. It opened its first store in Roseville that is in Minnesota in 1962. The primary company had a name of Dayton-Hudson Corporation, and this took place after joining with J.L. Hudson Company in the year 1969.It had some ownership in various departments such as Dayton 's, Mervyn 's, Hudson 's and lastly Marshall Fields 's. The Target (Basil, 2009).
They can make billons by selling generic medications to developing countries abroad, from the film it states there will be a 20% increase in evolving markets by 2020. These generic medications are marketing fast because of the price for the medicine. (www.utube.com, 2014)”.
It is an Opportunity for a pharmaceutical companies at this stage: (1) company can compare
“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key
In 2013, Samsung surpassed Apple gaining more profit than them in the second quarter. In the same year, Samsung reported a profit of 27.06 billion dollar (27.74 trillion won) making it the highest earning company in each quarter after they passed Apple. On the other hand, Apple Inc. sold 442.35 million unit in the same time span. It sold 72.3 million unit in 2011, 125.04 million unit in 2012, and almost 150.3 million unit in 2013. The company recorded a profit of approximately 37 billion dollar in 2013. The difference between the profits of Samsung and Apple is that in the first quarter Apple had a net profit of 13.1 million dollar while Samsung had a net profit of only 7.2 million dollar.
Lorex Pharmaceuticals recently gained FDA approval to market and sell a new product called Linatol. This memo will address the need to select a target amount to which each 10-ounce bottle of Linatol will be filled. The analysis of several target fill rates was conducted to determine the one that maximizes the contribution per case, therefore generating the maximum revenue for Lorex Pharmaceuticals. This ideal fill rate will allow more bottles to be sold at the full retail price of $186 and limit the under filled
Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business.
I have to say that it is not easy to cut down cost in IT industry. Although it is possible to cut
IBM a Fortune 500 company celebrated its 100th birthday this past June. IBM employs over 400,000 employees and is considered to be a $100 billion dollar or more giant in e-business global marketing technology. With the inception of the computer, IBM’s core business was mainframe computers, which almost bought the company to its knees in bankruptcy. IBM looked at the PC as just a gadget and with any gadget over time would fade into oblivion. IBM would find out the hard way that the PC would rapidly transform the world into the
Content marketing is essential for businesses in the world because it helps them to plan and prepare for cost-effective and reliable sources of numerous new leads and website traffic. However, whether you have been using content marketing strategies for decades or you are a new person with content marketing you need to improve your plan. Everyday people create and publish more content. Therefore, there is stiff competition which every business is trying to cope up with to succeed in content marketing
Objective Regain blackberries 20% lost market share, and improve overall net profit vs. last year by 13%