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Marketing Strategy For Clipboard Tablet Company Essay

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Marketing Strategy for Clipboard Tablet Company
Clipboard Tablet Company (CTC) is a manufacturer of tablets. Being the oldest in the market, X5 has registered the highest record of sales. The introduction of X6 provided an option to customer who were interested with the performance. On the other hand, the X7 was designed to fit for customers who prefer cheaper tablets.
CTC deals with gadgets that are very trendy. Such products are usually associated with a short life cycle; customers usually prefer newer versions. The X5 experienced the highest sales in 2012 but declined towards the end of 2015. The sales dropped dramatically due to the presence other brands that were introduced by the same company and other competitors.
Financial Review
The three tablets offered by this company were introduced to the market at different times. The price of X5 and X6 were $285 and $ 430 respectively. During the same period, X7 was the cheapest at $190 per unit. The sales of each tablet show the diminishing trend with the highest records registered during the year of introduction (Lee, 2006).This is a common phenomenon in the technology industry as research and innovation are employed.
In 2012, the X6 recorded the highest profit at $154,135,000. This was achieved even after recording 1,289,000 sales, 27% lower than the X5 sales. The X5 sales were the second best where a profit of $139,504 was realized. Despite bearing the lowest price tag, X7 recorded the lowest sales at $31,461 which lead

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