Marketing Strategy For Indycar : An Open Wheel Racing Sport Based On America.with Auto Racing

Discount Tire Co. (2016) SWOT summarized the following analysis of the company, “Strengths: Comprehensive product and service portfolio, robust store operations and brand image and online shopping with interactive wheel system. Weaknesses: Private ownership and limited geographical spread increases its business risks. Opportunities: Positive outlook for the United States new cars market and establishment of new stores for business expansion. Threats: Intense competition and growing retail operations of other tire manufacturers” (Discount Tire Co, 2016, p. 12). This SWOT analysis if used properly, can help organizations make decisions that align their vision with their goals.

Ducati entered into Sport-Touring segment, which enabled a complete presence in all categories of Sports segment. Strategic innovation: creating new customer segment [Grant p 213]

PRUITT, S.W., CORNWELL, T.B. and Clark, J.M. (2004) The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth, Journal of Advertising Research, 44(3), pp. 281-296.

NASCAR’s branding strategy depended heavily on sponsorships. The concentrated focus on sponsorships, without providing categorical exclusivity to sponsors, made NASCAR easily expendable. Ferrell and Hartline reported that 50% of NASCAR’s revenue source was from sponsorships alone (2014, p. 437). As a former Account Executive, the goal is to always educate and inform advertisers/sponsors that marketing shares the significance level with that of paying the company’s utility bills; therefore, NASCAR failed to improvise with that notion, coupled with sponsorship saturation, and as a result making them susceptible to economic downfall. Marketing experts Ferrell and Hartline expressed similar interest, saying that one potential weakness of NASCAR’s

Television broadcasts are fought over and highly respected in any community. National networks broadcast the most major sporting events while the localized broadcasts may show the local minor league teams, county fairs, and contests. Now, with Regional Hometown Races sponsored by NASCAR, the regional broadcasts can take advantage of the co-branding techniques of NASCAR to practically promote themselves on the local station. The attraction of races on television paired with the realization that the

The goal of this consulting report is to analyze the strategy for General Motors. To start, a five forces analysis of the automobile industry was conducted. The five forces include the following factors: competition among rivals, threat of new entrants, supplier power, buyer power, threat of substitutes, and role of complements. Understanding the influence of each of these factors provides insight into the attractiveness of the automobile industry. Such an understanding is necessary for an effective critique of General Motors’ strategy for the future.

The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business, in present and in the future  ( Elliott, Rundle-Thiele, Waller, 2010).  The purpose of this essay is to develop a SWOT analysis for Foxtel, which is a pay-TV company that was first introduced to the Australian market in October of 1995 (Kim Williams 2009).  Foxtel

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

NASCAR is successful and has remained successful over its span of years due to effective branding and marketing strategies. In order to brand the NASCAR name they work on co-branding/partnering, television, differentiation, and loyalty. When corporate sponsors want to maximize their exposure, they often focus sponsorship dollars on events, teams and athletes that will prove to be reliable, respectable and, most important, repetitive advertising outlets. (Depken, Groothuis, & Rotthoff, 2014.)

Table Of Contents 1.0 2.0 3.0 Introduction Executive Summary Situation Analysis 3.1 Identification Of The Problem 3.2 Market Analysis 3.3 SWOT Analysis 3.4 Target Market Marketing Communication Strategy 4.1 Marketing Communication Plan/Objectives 4.2 Marketing Budget 4.3 Schedule for Key Marketing Communication Activities 4.4 Promotional Strategies 4.4.1 Advertising Strategies 4.4.2 Promotion and Public Relations 4.4.3 Sales Force 4.4.4 Comprehensive Support Program 4.5 Product Strategies 4.6 Distribution Strategies 4.7 Pricing Strategies 4.7.1 Potential Customer 4.7.2 Sales Forecast 4.7.3 Return on Investment (ROI) Conclusion

Harley Davidson Company has a long history of building motorcycles that have worked to actually shape a part of the American culture. Its product positioning and marketing strategies have served as a prime example for any company to imitate. Harley Davidson has developed immense levels of brand loyalty over the years. However, the company has also been burdened by the recent economic downturn and now is going through something of a rebuilding phase as it tries to determine its best course forward. This analysis will conduct a SWOT assessment of Harley Davidson's current position and make recommendations on how Harley can continue to develop the next phase of its iconic American brand.

Creation, acceleration and emotion are the key components for any automobile industry to deliver its goods to the expected standards. General Motors, popularly known as GM has been a pioneer in the global autoindustry for more than 100 years. Developing from horseless carriages to the latest sports cars, innovations have always excelled at putting the world on wheels. In fact, there are a lot of exciting things to share about the company. GM’s corporation started in 1892 by R.E. Olds, with a solid financial foundation, which enabled him to produce great vehicles for customers and build a bright future for employees, partners and shareholders. GM slowly initiated its staff of experts in the factories which are located in different parts of the globe and acquired the brands like Chevrolet, Pointiac, GMC, Buick, Cadillac(General Motors Corporation, 2015). Leading the way is their tailored leadership team who set high standards for the company so that they can produce the best cars and trucks. This means that GM is committed to deliver vehicles with compelling designs, flawless quality and reliability, leading safety, fuel economy and commercial features. All are intended to create that special bond that can only happen between a driver and a vehicle. General Motors is a customer driven company and aims at earning customers

BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other

So for years now, the car industry has been evolving. While it is getting bigger and bigger, it is also branching off to many other sub-industries. Among those industries, one of the most popular is the racing one. It has been evolving since it has started. And to say that it is very popular in this generation would be a huge understatement. Even while it is an industry of its own (Racing industry), it still has many different branches. For instance, when we talk about racing, we can have an endless discussion about how many different kinds there are. On the legal side of racing, we have organized activities such as NASCAR racing events, but if we want to talk about illegal racing ways, we can talk about street racing or drag racing on local streets. This however, will be discussed in the main part of this paper. So before getting into the meat of this paper – which is the driving question (“Why is racing important in the car industry?”) – We need to answer why talking about his is important to know about. So, why is this topic crucial to know about? Well for starters, racing has become one of the most popular activates that most teenage boys and professionals partake in. other than that, racing brings one of the biggest revenues economically to the table. Now this means better improvements in the car industry as a whole. While we are talking about improvements to the car industry, we can certainly talk about how sport and

When the name Mercedes-Benz is mentioned, it needs no explanation to talk about a well company as it, but most people have no idea about this automobile legacy and its product’s line. In fact, Mercedes Benz is always associated with the world class brand of cars, buses, coaches and tracks known for their luxurious nature. Mercedes Benz is not a company in itself; Gottlieb Daimler and Wilhelm May Bach call its parent company Daimler AG, which was founded, in 1890.