Marketing Strategy For Target Market

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Table of Contents INTRODUCTION 3 SWOT ANALYSIS 4 KEY STRENGTH 4 KEY WEAKNESSES 5 KEY OPPORTUNITIES 6 KEY THREATS 7 OBJECTIVES 8 FINANCIAL OBJECTIVES 8 MARKETING OBJECTIVES 9 MARKETING MIX AND STRATEGY 10 PRODUCT STRATEGY 10 CORE OF BENEFITS TO TARGET MARKET 10 ACTUAL PRODUCT LAYER 10 RATIONALE 12 TACTICS TO IMPLEMENT STRATEGY 12 MONITORING MECHANISM 13 PRICING STRATEGY 13 MAJOR PRICING STRATEGY/APPROACH 13 NEW PRODUCT PRICING STRATEGY 14 PRICE ADJUSTMENT STRATEGY 14 RECOMMENDED RETAIL PRICE. 14 RATIONALE 14 TACTICS TO IMPLEMENT MARKETING STRATEGY 14 MONITORING MECHANISM 15 PLACE STRATEGY 15 DISTRIBUTION CHANNELS 15 TYPES AND GEOGRAPHIC LOCATION OF OUTLETS 16 RATIONALE 16 TACTICS TO IMPLEMENT MARKETING STRATEGY 16 MEASURING MECHANISM 16…show more content…
All research information is vital as it could assist Holden as a company to move forward with its new product and able to compete with in the market. This report will extensively manifest marketing mix strategies alongside with action plan and control plan in order to assist Holden GM Ltd launch its new refrigerator, and assist the product to compete and dominate the refrigerator house appliances market. SWOT Analysis Key Strength Strengths Importance - 1. Holden develops and creates great car engines, which they have been doing for a number of years - 1.This is really important as Holden should utilise this in the development of their fridge - 2.As of 2013, Holden are receiving twice as much government funding, then any other brand in the industry. - 2.This is of great importance as it is going to be costly entering the refrigerator market and this government backing could help - 3. Currently Holden are manufacturing in Australia - 3.This is important, due to many other fridge producing brands, such as Fisher & Pykel, no longer manufacturing onAustralian shores anymore.Alot of Australians are more loyal to those brands that manufacture onshore. Key Weaknesses Weaknesses Importance - 1. Holden have a large employee base. Employing just over 13, 500, as of 2013, none of which are trained in developing or manufacturing a
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