Marketing Strategy Implementation : Part I

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx

Goods are normally sold through separate in store departments. Department store purchase products from wholesalers and manufacturers and sell them to consumers, generally without changing the products. They also undertake activities like customer service, product merchandising, advertising, inventory control and cash handling.

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others....

The department store industry has managed to survive many economic ups and downs, moreover they have found the way to remain in the top choices of consumer for shopping. Furthermore the technological advances represent a big challenge for this industry because the increased tendency for online shopping have forced

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Marketing refers to promote a product and or service by means of media like TV, radio, newspaper, and cell phone (Holliman & Rowley, 2014).

The industry is also suffering from the problems of substitutability of products that they are offering. Each department store is offering different lines of products that are in direct competition with other products. This is therefore creating an industry that is

Department store is a large retail establishment, which offers consumer goods in different categories. It makes dramatic appearance in the big cities and reshaped shopping habits of consumers. Each department specializes in one kind. Today in department stores there are different categories such as: clothing, furniture, toys, home applicants, cosmetics etc. Barney’s, Bloomingdales and Macy’s are the example of department stores.

strategies. Many of the specialist insurers such as QBE, ACE, AIG and Chubb have been in the market for years and capitalise on their brand and expertise.

Zappos.com is a leading online based retailer that focuses and offers an incredible shopping experience to its customers through fast, friendly, and professional customer services. Having established a strong foundation in customer relations, Zappos shifts its attention to other opportunities and challenges.

What is Marketing Strategy? The object of marketing strategy is to increase sales and a supportable competitive advantage in the marketplace. Marketing strategy includes short and long-term actions that divide up the strategic plan of the company including the formulation, evaluation and selection of market-oriented strategies. Marketing objectives contribute to the goals of the company. A good marketing strategy is derived from market research, which allows the business to focus on what the right product mix is to be able to achieve the maximum profit potential for a sustainable the business. Marketing strategy is the groundwork of any marketing plan.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Indian retail is dominated by a large number of small retailers consisting of the local kirana shops, owner-manned general stores, chemists, footwear shops, apparel shops, paan and beedi shops, hand-cart hawkers, pavement vendors, etc. which together make up the so-called “unorganized retail” or traditional retail.5 The

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.