Course Manual for Postgraduate Diploma Level 7 in Strategic Management and Leadership The London Academy for Higher Education: Extended Diploma in Strategic Management and Leadership Course Manual 2011 / 2012 Contents How to use this Manual About the London Academy for Higher Education About the Extended Diploma in Strategic Management and Leadership Course Module Brief Entrance Requirements Core Units Unit 1: Developing Strategic Management and Leadership Skills Unit 2: Professional Development
is a marketing plan for a futuristic idea that is likely to be implemented by our client, Musion. Musion, a world leader in their field, focus on creating hologram technologies and their implementation across various disciplines. One such discipline is education and the company will be looking to expand into it by integrating holograms into digital learning. We have created the following marketing plan for this futuristic possibility. The Idea: Integrating Holograms into Higher Education Holograms
University of Phoenix Marketing Strategy Paper A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need
CHAPTER 3 MARKETING’S ROLE IN HIGHER EDUCATION 3.1 INTRODUCTION Chapter 2 introduced some of the major changes and trends that have taken place in the higher education environment both internationally and locally. Although higher education institutions can be classified as non-profit organisations, the challenges discussed in Chapter 2 necessitate higher education institutions to take on the organisation-like behaviour of profit organisations and to become more marketingoriented. An understanding
recently, the education market had been dominated by Apple Computer. However, when reports stated that Apple seemed to be leaderless and in
4 Scenario #1 4 Scenario #2 5 Scenario #3 6 Proposed Solution 7 Implementation Plan 9 Conclusion 10 Exhibits 11 Exhibit 1: GFE Associates: National Consumer Survey (excerpts) 11 Exhibit 2: GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for The Fashion Channel 12 Exhibit 3: Ad Revenue Calculator 13 Exhibit 4: TFC Estimated Financials 14 Exhibit 5: Implementation Schedule 15 Executive Summary The Fashion Channel (TFC) is a cable television
became a very important issue. Having to come up with a strategy to improve the financial side and being able to focus on customers and relationships was not an easy task for them. Hospitals had a different approach of helping customers in
consulting business on its head. With an experienced consultant at the helm as President, Pratigaya Shah intends to contribute excellent career and educational advice to its clients through solid customer service, a great sales plan, proven competitive strategies, and a group of people that bring dynamic energy to the company. Objectives Pratigaya Shah’s objectives for Shah Enterprise are: • To provide an efficient and effective service to customers, understanding their needs and requirements, working
Position: Chief Marketing Officer Education: * Bachelor of science in Marketing Functional Area: Marketing and Sales Responsibilities: Align customer’s needs with business, develop forecast, set price polices for each product segment, and monitor promotions and sales budget. Position: Chief Operational Officer Education: * Bachelor of science in Supply Chain Management Functional Area: Production Responsibilities:
Chart 2.0 SingTel marketing actions and budget Gantt chart for 2011 (Fiber division) Activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Budget Advertisement&Promotion × × × × × × × × × × × × 4,600 Sale force stimulation × × × × 400 Sale force training × × × 300 Distribution channel maintenance × × × 250 Telephone sale × × × ×× × 500 R&D × × × × 3,000 Total 9,050 In thousands (SGD) Chart 3.0 SingTel marketing actions and budget