Marketing Strategy: Integrated Marketing Plan Of Samsung

First of all, Samsungs have better and longer-lasting battery life than iPhones do. Samsungs also have the ability to remove the battery from the phone and it also has fast charging so that the phone can be used as many times as needed without the problem of the battery running out. “For instance, there’s no

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

In this TMA I'm going to discuss the strategy of two firms. The first one is Samsung which provide a strongly performance and on the other side Nokia which is performing in a weak way. By choosing Samsung as a firm that performing strongly we have to discuss its structure. Any organization has to set the main points of structure and its key point to develop a successful organizational structure. As Samsung set its main points as the size of the company, the type of the industry performance and the marketing strategies. Also Samsung set the key points as the division of labor, span of control, departmentalization, formalization and chain of command. By discussing the key element it shows the structure of the firm as the first element is formulization which the way the firm is guided by culture, rules and lows. Moreover at Samsung electronics allow the employees are divided into levels and all of run hair to the decision of the manager without any challenges. The second key element is that the structure of Samsung electronics is centralized which means that the lower level managers do not have the power to take decisions. The decision making process is produced from the tow level managers passing through the ground level of mangers. Which that the decisions which are taken are well combined the goals and objectives of the company by avoiding any risks. Moreover Samsung has a large degree of span of control. Span of control is the number of

Samsung History is not like other electronic companies, SAMSUNG origins were not involving electronics but other products. In 1938 the SAMSUNGs founder Byung-Chull Lee set

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

In the year of 1990s Samsung has expanding and globalizing their business especially in electronic, particularly mobile phones and semiconductors, have become its most important source of income. Samsung have been operating over 50

Samsung is one of the largest global companies. It was founded in 1938 by Byung-Chull Lee in Taegu, Korea. Samsung got its beginning as a grass-roots company. This company started out as a food exporter and shipped items like dried fish and flour from Korea to China. In the 1950s, Samsung began to get into other businesses, such as insurance and textiles. By 1969, Samsung had started an electronics division that mostly made TVs with their first black and white TV

Samsung’s products are based more on the outlook of the smart phone market and their preference to incorporate technology that already has acceptability in the industry. Most of the smart phones of Samsung run on Android which is an open source operating system and is the most widely used mobile phone operating system in the world. Being an open source operating system, the cost incurred by Samsung is reduced significantly. Also, the compatibility with features such as Google store, allows Samsung to compete with Apple’s iTunes without having to incur the cost for developing a similar offering. This helps the company in reducing its cost as well as offer superior product offerings to their consumers. In terms of hardware technology, Samsung has the expertise in developing a number of technological products that include televisions, computers, home appliances and many similar products. The company therefore has a vintage of product development and innovation and has the perception of offering high quality products to the

Samsung is focused on producing devices which can be integrated with most of the software and OS. This gives Samsung products an edge over Apple’s devices, especially as Android and other OS are gaining market share when iOS and OS X are losing it.

The Samsung target audience is for a very wide range of consumers ranging from normal day to a day using devices to industrial standard appliances, but the target age group of customers from the 30s or even older, as long the person or the married couple has the ability to purchase a Samsung product that is on the market for sale. For married couples that is upper class that has at least a child and usually have a busy scheduled because they work hard and an income of $75,000 with their own property.

Initially Samsung used to develop chips, devices and equipment’s for other companies. People working in the organisation were concerned about manufacturing the product instead of marketing the product. To transform Samsung from a cheap Original equipment manufacturer (OEM) to a high value added product provider, Samsung had to develop strong brand power for which they required repositioning through an increased emphasis on marketing.

Smartphones are phenomenal and widely influences this generation. The Korean Manufacturer, Samsung Electronics Co. Ltd., is a one of the leading digital technology company and telecommunication around the world. The company was

Using product differentiation, SAMSUNG is positioning the GALAXY-S as the most versatile, convenient, value added model for personal and professional use. The marketing strategy will focus on the world’s first and only four inch high definition super amoled display, it’s excellent battery life and one of the fastest processor (1GHz humming bird) in the market and last but not the least it’s excellent integrated features.

Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines, in the past few years it has been by

In the crowded world of Android smartphones, one way that vendors try to differentiate is through the inclusion of ever-better features and specifications. Samsung (NASDAQOTH: SSNLF ) , which ships more smartphones than any other handset maker, is well-known for the practice.