Marketing Strategy : Marketing Plan

997 Words Jul 18th, 2016 4 Pages
IV. MARKETING PLAN

Our product 's main marketing objective is to focus on the customers ' wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy.
Marketing Strategy:-
Advertising:
Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices.
Market Segmentation, Target Marketing and Positioning
Market Segmentation:
• Segmentation will be done according to geographical areas, demographic.
• The population of the country is segmented into three parts which are urban, sub urban and rural area consumers.
GEOGRAPHIC SEGMENTATION:
The huge market is available in the metro cities as there are large number of professionals found in these cities so there are lot of opportunities in these cities so we will mainly focusing on these cities.
Target Market:
All Star Shoe polish is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. It will mainly focus on:
• School and college Students.
• Professionals.
• Businessman.
• Employees etc.
Product Positioning:
We have planned to obtained a good position in the buyer 's mind through better Product attributes, Price and Quality, Offering the product in a different way than the competitors do.…
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