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Marketing Strategy Of A NASCAR Company

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NASCAR is a well-known brand name because it utilized an organized approach in creating a branding strategy. The importance of a branding strategy is to help the audience understand how the company operates and what the company stands for. NASCAR has utilized one main concept to form such a strong brand name and that is by co-branding. Co-branding is helpful to NASCAR because the racecars and drivers’ outfits are filled with different company logos that support that specific NASCAR team. The sponsorships are a great way for NASCAR to develop and expand their brand image and helps increase profits for NASCAR as a whole. Secondly, NASCAR is implementing marketing strategies to help them remain successful. A successful marketing strategy

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