Marketing Strategy Of Chennai Dining

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Currently, Southern India dining market is growing in Maine with the migration of Southern India community as well growing Maine economy. Local Tourism department expects more travel by Car given the low interest rate and so is the demand for dining spicy food. Maine State forecasts, food service growth by 10% increase with more traveling. As a part of a marketing campaign, Chennai Dining department is creating a detailed study on the existing East Indian dining facility for market saturation and a competitive analysis. This analysis will help position Chennai Dining menu in a unique way to attract a new targeted market. Chennai Dining 's two main competitors are Dancing elephant and Jewel of India. These restaurants have the same size…show more content…
The product is origin of Bangladesh and has limited Southern India menu services 2. The location is closer to Bangladesh Immigrants and not to the Southern Indians 3. Dancing Elephant has operated 5 days a week from Noon to evening 4. Dancing elephant has been already in need of investment to cover losses Jewel of India This restaurant is located 15 miles from Chennai Dining. Jewel of India is managed by North Indian who worked as a cook in an Indian restaurant in New Delhi. Jewel of India has many northern Indian food products in the menu and is a well-established fast food brands in the South Portland area. They have established a good customer base as well Strengths 1. This business has been in South Portland, which is sub-urban of Portland for 5 years 2. Jewel of India has established good referral programs 3. Well recognized Indian fast food restaurant 4. They have great on site reservation system and banquet facility Weakness 1. Products are very expensive 2. Current inventory system is complicated and has a high overhead 3. South Indian menu are not authentic 4. All the staffs are trained to cater Northern Indian taste and served in the same culture. Fast food industry is a very competitive market given the fact there are many fast food giants well established in the Maine footprint. Chennai Dining will focus on
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