Marketing Strategy Of Chennai Dining

Everybody has a favorite place to eat. Eating out can be a very pleasant experience or a disastrous one. People are free to choose from a wide range of different restaurants where to spend time and have a meal. Although, not all restaurants are the same and each has different characteristics regarding class, interior, cuisine and service. This paper provides a comparison of 4 different restaurants (fast food, casual, upscale): McDonald’s, Panda Express, Applebee’s and Delmonico’s.

Food is a basic need for everyone. Although many people prefer eating at home, many others will look for new places to dine in for a change. It is usually hard to find a table in famous restaurants unless you have a previous reservation. Famous restaurants owners enjoy a deluxe existence by having a better chance to meet important customers. The success of a restaurant depends on providing quality food and friendly atmosphere. Once customers like a certain restaurant they will usually revisit. Customers’ satisfaction is also an important element of success. Therefore, responding to customers’ needs could lead to outstanding results. Consequently, an efficient managerial approach could help a restaurant to provide both the high quality of food

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

In addition to the Dinner and Lunch specials, the coupons are the first thing you see. Although slightly cluttered, the homepage is very informational. The Curry Box website is updated regularly as Spice King’s site is static. The flow of www.curribox.com is fluent and easy to understand. www.spicekingrenton.com is written in broken English in places and does not have an easy flow of information. Having the same targeted market, Spice King would do itself great justice to provide menu item descriptions in Punjabi. Having a smaller menu, the staff is very knowledgeable on the items it provides as well as making special adjustments upon customer request. Curry Box does not seem to offer an option for alternatives. Curry Box has a slogan of “When in a hurry for curry”; Spice King does not have a slogan. Curry Box uses Facebook, Twitter, and Linkedin social media sites to advertise their business. Spice King does not have any social media interaction.

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

Throughout Kentucky Fried Chicken’s (KFC) lifespan as a division of the company Yum Brands, they have developed and establish grounds that have helped make Yum Brands the company they are today. Within this lifespan, KFC has expanded not only throughout the United States, but globally to more than 125 countries and territories building and establishing more than 20,500 KFC outlets (About KFC). Although expansion is often times a great step for a company, sometimes they are successful and unsuccessful. One of the major countries KFC is successful in is China, and one of the countries they have not been so successful in is India. At the root of KFC success and failures are a few very basic marketing techniques, the four P’s (product, price, promotion, place), their target market, and KFC’s strengths, weaknesses, opportunities, and threats which are continually changing as KFC continues to expand and their market continue to grow.

The geographical location of South Florida resulted in an incredible fusion of cultures, an impact clearly in aspects such as gastronomy. Florida developed a cuisine that blends aspects of America with important features of Caribbean cuisine. South Florida receives annually tourists from different parts of the world, which makes having a variety of restaurants to please the consumer. This is how gastronomy plays a direct role as a tourist attraction and communication plays a fundamental basis for the promotion of a product regardless of its class. For tourist attraction, it is necessary to fill a series of minimum requirements, before it can be considered under conditions to be able to compete with multiple similar products who opt for the

In this paper I will attempt to explain the strengths and weaknesses of a restaurant. I also will attempt to show one way how they can utilize their strengths and minimize their weaknesses To be competitive. I will further explain how their ability to have Stylish Restaurants with Ever Changing Decor, their online and call in orders, Online and Phone reservations, Premium Cocktails, Ruby Tue Go, Full Service Catering, and Extensive Menu Variety give them a competitive edge in their market. With their online and call ahead service called Ruby Tue GO it gives you the ability to order your food before you lunch hour and stop by to pick it up saving yourself a considerable amount of valuable time. With being able to call ahead or go

With two locations that are in Surrey and Langley, they also deal with people at delta with the third location. All the three locations of this restaurant are owned and operated by a single owner but a large number of employees are working in these locations, especially in the delta. Their half of the menu is filled with vegetable specialized items. Although they have seafood, snacks and fast-food, tidbits and beverages and also some chicken specialties. In my time of observation, the restaurant was rushed by Indians because they have their background from India. On the other side, most of the people who came there were utilizing Hindi and Punjabi as a way of communication with staff members. Instead, they also have many costumes from other cultural groups because vegetarian specialized menu working as an eye catcher for herbivorous

The Indian fast food habits and the customer perception towards fast food has noticed gradual shift in the recent years as the significant portion of the population

It has a vast menu that’s loaded with mouth-watering continental dishes. It is located in GK, Vasant Kunj and Gurgaon. One can also order online.

Single location full service restaurants generated over $175 billion dollars in annual revenues as of June 2015 according to IBISWorld reports. And as the economy continues to improve, consumer spending will also increase in this industry segment, which is expected to grow over the next 5 years by 3.2%. The major key to restaurant successes of course is the ability to meet the consumer’s preference in dining

For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.

The restaurant intends to sell fresh Asian foods, beer, fruit drinks, wines, and others. The competitive advantage of the products provided by Asian Spicy Food relies on the combination of dishes in the menu and on their originality. The restaurant's cooks will be selected based on their experience and creativity. This is because the owner of the restaurant intends to develop a business in this industry based on original products, different from those of competitors, but while maintaining traditional principles of the Asian cuisine. Asian Spicy Food will be

The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.