Marketing Strategy Of Coca-Cola

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Coca-Cola Introduction In the following report I will discuss how Coca-Cola markets their goods and/or services digitally over the internet and how they apply the marketing mix strategy to their online presence. I will give an outline and content of the organisations web page paying particular attention to, home page, services provided, contact details, location etc. I will provide you with an outline of what the web page looks like. About Coca Cola Coca cola is one of the most iconic brands of this century and is sold in over 200 countries; their advertisements are instantly recognisable due to the incredible marketing of their products and they instil brand loyalty across continents. Coca Cola was stablished 1886 in Atlanta, USA. In the first year Coca-Cola creator John Pemberton sold an average of nine servings of Coca-Cola each day. Today that number has increased to 1.9 billion. Coca-Cola connects and engages with its audience and encourages interaction with their website in a way that…show more content…
Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. Coca cola is the No.1 brand in sparkling beverages, juice, and retail packaged water in 2010. Coca cola has its market presence around 200 countries. They strategy they use to promote their products online is to provoke conversations amongst their customers. They are using social media to its best advantage to promote their products online, last year they had a very successful campaign where they had people’s names on their bottles of coke, this prompted a Facebook frenzy of everyone taking a picture of themselves with their name on the bottle and uploading it to Facebook, this was digital marketing at its best, they reached across continents with their product as Facebook is used by over 1 billion people worldwide. (Consulting, 14/07/2012)

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