Marketing Strategy Of Durex

• Product Range: Superdrug offers its customers an average of over 10,000 products (Michael Page, 2006). Moreover, its own-brand products account for over a quarter of total sales, which adds to its strength. However, it diversifies into other product areas vis-à-vis in-store pharmacies (225 to date), in-store fine fragrance counters (240 to date), Vitamins and non-prescriptive medicinal products, Baby toiletries, food and accessories, Hosiery Drinks and snacks, Photographic processing and film accessories Newspapers and magazines (400 stores) Household accessories (Superdrug.com,

We are aiming at understanding how Recreational Equipment INC. (REI) achieved a competitive advantage through their strategies and how they implemented those strategies. REI differs from the other sporting goods stores in their quality product selection, complements, and excellent brand name promotion. These qualities enable REI to sell merchandise at premium price levels (Morse, 2003).

“Some men and/or women have allergic reactions to the rubber used to make latex condoms” (Condoms).

Our culture is one founded on core values of quality, craftsmanship and social responsibility with the main goal of spreading the sexual wellness. We are united by a common goal, and we strive every day to challenge ourselves to become better, wiser, and redefine the box rather than just thinking outside of it. We have highly-trained sales staff providing excellent customer service, via live chat and email support provided during business hours and plenty of product information. We believe success is only attainable when we recognize individual achievements as

Due to the amount of sperm that a male can produce, it is highly improbable to keep every sperm from reaching its final destination. To give assurance to the Female partner of the Male’s faithfulness in self injecting or ingesting of a pill, Drug companies should also market a test so women can confirm a man's sperm count (Alexander). There should be a form of at-home testing to prove the drug's effectiveness, before it can be considered reliable. On major problem is marketing an additional product with the birth control, and decreased libibo after sperm test. With female birth control, there is no need to test because the effects are so well known and have been studied since the 60’s. Until there is a mainstream and constant form of male birth control, these tests should become additions to the purchase of such birth control. In early 2004, a clinical trial was held by the drug companies Schering and Organon, 350 European men were a part of the most advanced male contraceptive trial of the 21st century (Hutson). Coming into the 21st century, an international effort was being made to produce a safe and effective male birth control. Since the nineties there's officially begin to have serious initiative towards the search for a safe and effective male contraceptive. With this study being one of the most advanced, their leaves little room for error and

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

TJX Companies consist of several apparel and home fashion stores in the United States, Canada and Europe. The organization continues to expand their brand in these three countries to keep up and hopefully, one day, monopolize their competition in the department store industry. TJX does well financially, such as profits and market share, compared to their competition and has achieved outstanding performance for several years in all the countries in which they operate. “Looking ahead, we see tremendous opportunities to bring value around dthe world. We believe our customer demographic one of the wisest in retail, and we are convinced we will continue to gain U.S. and international market share. To help retail our loyal customers and attract new ones, we’re planning even more aggressive marketing. We also plan to continue upgrading the shopping experience in our stores and offering new and exciting initiatives” (TJX n.p). TJX is a well rounded and diversified company focusing on apparel and clothing fashions. Their acquisitions have only furthered their growth in the market and with consumers globally.

Erectile dysfunction’ is the failure to achieve and maintain an erection sufficient for satisfactory sexual experience. It affects 150 million men globally. In March1998, Viagra (Sildenafil) was the first oral medication approved for use in ‘erectile dysfunction. Viagra had a very successful launch with a total of 600,000 prescriptions filled in the first month (April 1998), and instantly became a phenomenon for ED patients. Unfortunately, after six months Viagra suffered a huge setback when the FDA received reports of 130 deaths of patients taking Viagra; over half the incidents were cardiovascular related. Viagra

UOB has been the market leader in the field of credit and debit card businesses since it was established in Singapore in year 1935. Through its long historic accomplishment, it is now the leading bank in the Asia Pacific Region.

In addition, due to limited resources, it was important to determine how marketing efforts should be targeted between physicians and patients. One possible option would be target both groups in the same manner in addition to targeting in a balanced manner. Another option includes marketing to the men and their partners so as not to alienate anyone in the process. Moreover, with Viagra’s five-year market advantage, doctors’ satisfaction with the drug was beginning to grow and there was a

This country attractiveness and proposed entry strategy was developed to introduce Four Seasons condoms to the lucrative Indian market. At a population that is growing at the rate of 1.4% (an increase of over 181 million during the last decade (India Census, 2011)), the market offers tremendous potential for Four Seasons polyurethane condoms. Population data shows that 2.4 million of Indians population is suffering from HIV/AIDS and the death toll in 2009 amounted to more than 170,000 (UNAIDS Global

PUMA Peace: The aim of this program is to unite people in peace with the power of

Diageo is the world’s leading premium drinks company. It has more category leading brands than any other drinks company and market leadership in many of the major growth markets around the world. Diageo’s unique STP strategy has allowed it develop into a globally renowned brand with an operating profit of over £2 billion in 2005. With its headquarters in London, Diageo has experienced rapid expansion with over 80 offices worldwide employing around 20,000 workers. The firm’s recent success can be largely attributed to its efficient market segmentation and product diversification that have allowed it to meet the specific demands of its global consumer base.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

The pharmaceutical activities of L’Oreal are also handled by Sanofi-Aventis. These divisions and subdivisions ensure the quality that the L’Oreal Group offers to its customers. To further add to the enumerated strengths of the company, L’Oreal’s advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement, the Company brought L’Oreal products within reach of other women from different parts of the world.