Marketing Strategy Of Emirates Airlines And Etihad Airline Industry

This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better

Airasia is Malaysia low cost airline. Airasia company try to make the lowest cost of air ticket so that everyone can try to sit fly travel to everywhere with Airasia because in

Air asia provides air travel at substantially lower prices is also known as no-frills or discount carrier. The company offers low fares according to cut out the "non-essential" service. The low cost of airline ticket is extremely basic because it attains high passenger loads and cut out all the extra. It means that the company does not provide meals, drinks, or snacks served free on board. The low cost airlines offer the economy flight which is narrow seat compare with wider business class seats. It also does not allocate seats for passengers as like "free seating" to make passengers board the flight early to get their seat. The additional of schemes or sale promotion activities do not offer by the company as the pricing structures are low. Low cost airline is related to the operating cost are kept to the bare minimum with low wages, low airport fees, low long term maintenance contracts rates, and low fares. So that, Air Asia is able to reduce the overhead and investment in equipments substantially absence of fringe services. Therefore, Air Asia has the operating cost compared to other competitor

Firstly, Spirit’s lowest-cost distribution channel and lowest fares are on WWW.Spirit.com; predominantly, 78% of ticket sales came through this channel (Tnooz, 2011). Ordinarily, the advantages of this channel eliminate; markups and commissions to intermediaries, foster customer relationships, and prevents market leverage or play one airline off against another. Likewise, the channel offers the carrier with full control on ticket

Promotion: The airline must communicate with the potential customer in order to let the consumer know the product is available at the right price, place and time. This is the major goal of

The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable

The bargaining power of buyers is high in Jet Star and low in Qantas. As Jet Star’s customers expect low prices from the company they are very sensitive for any price changes. If the prices in Jet Star increase it is very possible that customer will try to find better prices in another low-price offering airline Virgin Blue. However, in the case of Qantas offering premium flights the situation is different because customers are more concerned with quality than prices which means that its customers’ bargaining power is low.

Competitors are finding other alternative to make their air fare cheaper and give more service to customer and be competitor in tough market.

This report is a strategic review of British Airways. It has used various tools to analyze internal and external environment of the British Airways, and provide valuable recommendations. In generally, today’s airline market becomes more and more competitive. BA also getting chances to increase the number of passengers and expand market size mainly due to British Airways has good brand image and reputation. The Company devotes to provide high quality service for passengers, and also undertake relevant responsibilities, especially on its social and environmental responsibilities, such as setting up aim

The objective of this report is to study the external and internal environment of Indigo airlines. Planning, business and marketing strategies are also analyzed. This analysis has helped in putting forth recommendations that could help improve and sustain Indigo in the aviation industry.

• Opportunistic strategies: Strategic behaviour of Emirates can be best described as proactive and opportunistic. Market segment gaps are sought and filled at a faster pace. Price differentiation is its forte. Emirates converted greater proportion of their seats to premium classes, increased scope of luxury amenities, added new planes to its fleet that offered latest amenities, first airlines to introduce individual first class suites – shower spas, full service walk up bar

Other than that, as the low cost airline in country have create many opportunity for their customers to use this airline to meet with their family or friends. For example, as a student that studied far away from their family, this type of company will be needed to enable them visit their family. It is standard that as a student, they did not have enough budgets to pay an expensive fee to book a

Product is a key element I marketing mix. Today as products and services become more, many companies are moving to new level in creating value for customers. In the case of Turkish airlines, it offers following products to their customers-

Etihad Airways is considered as one of the youngest airlines in the world, yet it managed to seize a leading place within the aviation industry. Etihad Airways received the 2008 Marketing Award of the “Airline Strategy Awards”, one of the most recognized awards in the industry, just five years after starting commercial operations, followed by many international awards. This early success can be attributed to the marketing strategy employed by Etihad, which resulted in creating a strong brand associated with a high quality service. Etihad’s marketing strategy focused on creating new innovative services in every touch point with the customers. This report will focus on Etihad’s marketing strategy, which enabled the airlines

Air Asia is one of main low cost airlines in the world. It’s based in Kuala Lampur Malaysia. It’s the biggest airline based in Malaysia and it has more affiliation in other airlines around the than another airline. They operate domestic and international services all around the world in more than 22 countries. Air Asia has been nominate as the cheapest to fly airlines in the world by New York Times Magazine, which as lowest as it’ll get.0.023 US dollars to be exact and it has been named as the “pioneer” of low cost airline in all over Asia. Plus they have sponsor Queens Park Rangers football team Barclay Premier League in the UK.