Marketing Strategy Of Gopro Inc.

Although a memory may deteriorate over the span of years or even decades, a photograph will last a lifetime. Images are more than an object to have for safe keeping. In his article, “We Are A Camera,” Nick Paumgarten discusses the uprising of the popular recording device known as the GoPro. This device is used to record events and experiences from different perspectives, whether that is from underwater or zip lining through a forest in a first-person view. Moreover, videos and photography allow people to capture images to reminisce about past experiences, to share these moments with others, and even remember those whom you have lost.

The brand discussed in this report is Lululemon Athletica Inc. The brand is an athletic apparel retailer, whose main objective is building a community with a healthy lifestyle. Lululemon’s target market is middle/upper class 30-year-old woman. The brand is positioned as a premium high fashion brand for the athletic community. Some of Lululemon’s main competitors include Nike, Under Armour and Gap.

The Mission of the company is to produce world-class cameras marketed all over the world, produced at most optimum cost using best manufacturing practices, giving value for money to its customers and maximizing yield for its investors.

Recently, 4K video has exploded onto the scene of affordable consumer cameras. The GoPro Hero 4 and iPhone 6s are just two examples of consumer level devices that are capable of recording 4K video. At first glance this technological advancement seems like the perfect solution to videographers who need high-resolution video, but cannot afford a cinematic camera. However, this technology is so new, there has yet to be a comparison between the various levels of devices capable of recording 4K-resolution video. Referring back to my problem statement, the goal of this method is to determine if the GoPro Hero 4 and iPhone 6s are a suitable alternative to a 4K video camcorder. The following is a list of steps taken in order to determine the effectiveness of these two devices.

On October 31st I obtained my very first Gopro Hero 4 Black Edition camera and it was a start of a whole new hobby. I have never knew such a small technological device can spark happiness into a young kids life. Although as a kid who grew up on the island, it was always an adventure everyday, so there were many moments I wanted to capture and share with others. Moments like discovering new caves, waterfalls, and jumping into pristine waters; Which I can tell you by experience, stimulated my sensory of the ocean we share.

Have you ever wondered what life would be like without the invention of the Go-Pro ? One person was able to change the course of history by making a waterproof camera with head and body straps! Nick Woodman spent his early years playing sports and later as an adult was the CEO of the company of Gopro and to be great by creating the Go-Pro.

The problem in this case is Kodak's steadily eroding market share and shareholder value in the film rolls market. This is especially undesirable given the fact that the market has been growing at a tepid 2% annual rate and the steadily increasing threat from competition. Kodak needs to come up with a strategy for corrective action so as to arrest this decline, regain market share and increase share holder value. Kodak's strategy is to reposition itself by targeting a new segment of price sensitive customers and re-segmenting the super premium customers’ space by including a wider segment of special occasion customers.

young and determined videographer enjoys creating and editing exciting and vivid GoPro videos. Her favorite and most remarkable places to film are on vacation in extraordinary countries. Laila Dalton, an eighth grader, spends a lot of her time making fascinating videos to intrigue her friends and family after vacations. Most of her videos include usually herself and the vacation itself, containing memorable places and times along the way. Finding shots, Laila’s stunning videos are filmed on any beautiful beach she comes across. During the summer, she has visited iconic places such as Barcelona, Greece, and Rome. She explained her love

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Anyone that does any type of sports, or really anything outdoors, needs a GoPro. GoPros produce such a high quality image or video, and they are so small! In this speech I will be talking about the pluses of a GoPro, including its size, amazing Image Quality, and what you can do with it! If you listen to what I say, I am sure you will instantly want to buy a GoPro camera.

The introduction of portable cameras has made it feasible for anyone with basic knowledge of how to use a camera to now go out and record what they see. However, what one chooses to photograph is still a reflection on them as well as well as the scenes they witness.

The branded product at the heart of the SLP is the Ford Mustang. The Mustang was first introduced in 1964 and has become one of Ford's most iconic brands (Damian, 2006). Automobiles in general are a good subject for the study of branding because the car itself changes every year, but the brand does not. Over time, specific brands become associated with particular attributes, in terms of product category, positioning, price, and in the case of cars their styling, design and the lifestyle attributes that are associated with that vehicle. The Mustang has gone through roughly five iterations, and is currently in its fifth generation (Markus, 2010).

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Technology-related industries are creating products that are more innovative, easy to use and attractive to facilitate the preservation of personal moments. A new model, a new philosophy and a new approach; GoPro extends their current portfolio to five models as part of the attempt to dominate the market of cameras.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and