Marketing Strategy Of Nestle

1985 Words8 Pages
Introduction: Nestlé is one of the largest food company in the world and operates in 70 countries. It has a turnover of €100 billion per anum. With a total of 250000 employees, there are 400 factories of Nestlé divided into three zones namely, 1. EUR (Europe) 2. AOA (Asia, Oceania and Africa) 3. AMS (Americas North and South). Brands of Nestlé include: 1. Instant Coffee a. Nescafé 2. Various Chocolates: a. KitKat b. Hershey 3. Bottled Water a. Perrier b. Buxton 4. Petfood a. Purina Products (Bakers, Winalot, Proplan) After the 1950s the company had grown by acquisition, 70 countries managed from “The Centre” (Vevey, Switzerland). As there each outlet is their own the centre would only sign off the budget when they prepare it each year. ERP systems in FMCG companies: Implementing ERP in all FMCG companies may not work out as it depends on how good you can implement it. For example, Cadbury had a huge success while implanting ERP into their company whereas Hershey’s had a failure while trying to implement ERP in their company. Thus implementing ERP blindly to your company without knowing how it works would give you only loss whereas if you know how and where to implement it then it can give you a huge amount of profit. If we look into the comparative advantages derived from Cadbury case study ERP made certain modifications to the…show more content…
For some companies, it may be from IT savings but for Nestlé IT is the reasons for the success in Nestlé. From the case study, it is understood that the highest payback Nestlé got was from higher sales investment. They invested in GLOBE made a progress in Malaysia and Switzerland. The production of Bolivia would have also increased as they installed a satellite dish so that the Customer Service man and the warehouseman can communicate and continue their work with ease. They may spend a cost of $30000 the long-term investment of it would cause more revenue and
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