Marketing Strategy Of Nivea

Covergirl is an American cosmetics company. The company was founded by the Noxzema Chemical Company, and later bought by Procter & Gamble. The company is currently the best-selling cosmetic brand in America especially in the teenage marketplace (Debbie, 2006-2014). Being in the first position of the cosmetics market, the company has many competitors, and the biggest competition comes from the Maybelline cosmetics company, this is because both companies offer products with similar prices to similar consumer groups. The company Covergirl cosmetics is more of a brand licence rather a cosmetics company, because it does not provide any face to face customer service at any makeup counters, but they do provide a large variety of

Neutrogena products in the United Kingdom should support their campaign on the usage of anti-aging products, and this should let them change their design on the product’s package to meet the demands from their consumers. As time goes on the demand from the consumers change and so do their competitors. This means that the personal selling should have in place a way of getting data from wholesalers, consumers, and the retailers. This makes the personal selling a connection of agents that can make their way around every avenue as soon as the original market develops into a success.

L’Oreal has become the global brand of cosmetics intimately from the strong advertising. The company employed celebrities from different countries and cultures in promoting its

To the right, a well done advertisement created by Covergirl brings ethos, pathos and logos into play trying to convince girls who want a lighter, cleaner face and use makeup, to buy the new covergirl natureluxe silk foundation.

For over 105 years, L 'Oréal Group has been dedicated to the business of beauty. It is the global beauty leader in 130 countries. The worldwide beauty market is, to me, highly interesting to develop and analyze because of its specificity. The fact that success in this particular industry depends on different factors—such as the importance of image and communication—makes it more complex for a company to set up and implement clear guidelines. In addition, the size of an organization that operates globally, present in all distribution channels in markets that have sometimes opposite characteristics, is another incentive for analyzing the objectives, the strategy and the tactics of a company such as L’Oréal. With 28 international brands, the Group achieved in 2013 an annual turnover of € 23 billion and has 77,500 employees worldwide. L 'Oréal relies on excellence in research and innovation and on 4000 researchers to meet all beauty aspirations in the world and the Group 's objective to conquer a billion of new consumers in the coming years. Also, through its program "Sharing beauty with all" L 'Oréal is making impressive commitments on sustainable development throughout its value chain for 2020 (“STRATEGIC TRANSACTION”, n.d., para. 16).

The products fall under the category of "Wellness and Beauty" aids (Rite Aid, 2018). The Neutrogena website is designed with warm colors, that elicits an emotional response of serenity for the female consumer, as well a "no nonsense" but "personal sensitivity" that a female needs her space and privacy (Johnson

The National Association for Stock Car Auto Racing (NASCAR) has become one of the top racing series in the United States and the number one spectator sport in America. It’s the second most popular game after NFL and has grown popularity worldwide. Races are not only held in America, but have also been held in Mexico, Canada, Japan, and Australia. Airing the race in over 150 parts of the world is a great way to enlarge the fan base beyond its traditional American demographics. That way anyone from anywhere can enjoy the sport.

Realizing the potential of commercializing nipah industry, the MUDA Agricultural Development Authority takes a bold step forward in the development of this natural plant to boost the local community’s economy. The nipah commercialization project in the MUDA area is one of the federal governments' initiatives in developing nipah entrepreneurs. Their main objective is to the nipah industry to commercialized level. In 2009, the nipah sap production had reached up to 287,000 L and the value are approximately 1 million for the year of 2009 itself. The amount of nipah sap that can be collected from each bunch of the nipah tree is between 0.5 to 1 L a day. The demands for nipah sugar is expanded the household use and the growing recognition by

NIVEA is using a different variety of distribution channels to make sure that their products are reaching the whole target market

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

Above is the reason why Neutrogena’s positioning is to built on a “kind to the skin,” residue-free soap formulated for pH balance (distinct from soap that can be commonly found in the market by looking like a drug co). It advertises in medical journals, sends direct mail to doctors, attends medical conferences, and performs research at its own Skincare Institute. To reinforce its positioning, Neutrogena originally focused its distribution on drugstores and avoided price promotions.(the way it implemented its strategies)

Cosmetics fall into their own marketing arena. It is the only other product, besides food, that consumers are in constant need of because cosmetics are used in our everyday lives. Cosmetics, in order to have any type of customer base, are made with great quality in mind. With all these different brands offering the same types and qualities of products, Dove had to branch out into another important segment of this cosmetics market. Cosmetics are being used just as much by men as they are used by women, and it is important that a cosmetics product line can compete in the market of men’s products as well. Dove’s main competitors, Nivea, L’Oreal, and Garnier, have not crossed into making men’s products. The lack of men’s products gives Dove a competitive advantage in their arena. Dove has dominated in this category through their marketing and different direction.

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products,

L'Oreal is a cosmetic company, which makes some of the world's biggest beauty products. L'Oreal's success story begins in 1907. It has been the market leader in the cosmetics and toiletries market since 2001 (Euromonitor 2005). Their products are sold in about one hundred and thirty countries worldwide. L'Oreal is divided into four categories - consumer products, professional products, luxury products, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance. L'Oreal includes some important brands such as Lancôme Paris, Garnier, Mabelline, Softsheen Carson, Matrix, and Biotherm. L'Oreal invests heavily into its research and development which gives them competitive advantage over its competitors.

The pharmaceutical activities of L’Oreal are also handled by Sanofi-Aventis. These divisions and subdivisions ensure the quality that the L’Oreal Group offers to its customers. To further add to the enumerated strengths of the company, L’Oreal’s advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement, the Company brought L’Oreal products within reach of other women from different parts of the world.