Marketing Strategy Of Nokia

The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business, in present and in the future  ( Elliott, Rundle-Thiele, Waller, 2010).  The purpose of this essay is to develop a SWOT analysis for Foxtel, which is a pay-TV company that was first introduced to the Australian market in October of 1995 (Kim Williams 2009).  Foxtel

Nokia Company is a telecommunications company and Information Technology. They produce mobile phone. Nokia is very old company or we can say it a one of the best company in past. In this integrated research project, I will provide a lot of details of chosen industry, organization, a SWOT analysis highlighting issues or challenges that lead to proposed research objective. Also, I will identify three relevant CLOs from semesters 7 and 8. Then I will identify of the chosen issue or challenge with a clear objective or problem statement. Moreover, I will write details of research activities including the proposed methodology. (wikipedia, 2016)

“The Rise and Fall of Nokia” case study gives a brief idea about how Nokia Company stated their journey. From the case I come to know how they operates their business, when they entered into telecommunication sector. They are now in decline stage. Once they were the market leader. They served so many people. Create their own brand value to its customers. The case gives me idea about different CEO’s Nokia, how they served their company, what are initiatives they have taken to bring the company ahead. For gain competitive advantages and create value for customers they started partnerships with different companies, joint ventures with different company to get best research and development sectors. They entered into smartphone market later they

Since Q1 of 2013, T-Mobile has set the telecommunications industry on fire by trailblazing with the the UN-Carrier strategy. The UN-Carrier strategy is essentially a set of changes to business approaches that have branded T-Mobile as the antithesis of the traditional cell phone carrier, such as Verizon, AT&T, and Sprint. Such changes to business practices include, no service contracts, upgrades whenever you want, and de-subsidizing phones from plans. The strategy has proven to be successful. In Q4 of 2014, T-Mobile took on 2.1 million new customers, overtaking AT&T which sat at 1.9 million new customers. Also, T-Mobile is officially the third largest carrier, overtaking Sprint for the title, with 56 million in total

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Founded in 1975 by Paul Allen and Bill Gates, Microsoft is a dominant force in the personal computer operating market, such as it’s latest flagship product, Windows 10. To expand business, Microsoft created ventures in multiple alternate markets, including that of the personal mobile device market, through purchasing assets of the former mobile phone company “Nokia”. In November 2015, Microsoft released the “Lumia 950”, a 5.2 inch-screen smartphone operating a mobile form of Microsoft’s operating system “Windows”.

The aim of this paper is to critically evaluate the SWOT analysis as one of popular tools in marketing. SWOT analysis is an analysis method of identifying all external and internal factors for organization strategies (Rauch, 2007). It is considered in this paper that though SWOT analysis has limitations, it can be improved to be more effective as its development. This paper firstly focused on the definition of SWOT analysis. And then it discussed the context of the SWOT analysis including its evolution and its applications. Followed by, the paper introduced two relevant practice cases based on SWOT analysis. Next, the critical evaluation of SWOT analysis was presented with

Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple. Nokia seemed to be lagging in the race. Where Samsung from nowhere entered the race and focused on innovation as its core competence to gain the market share, Nokia was very late to realize this fact. Samsung did everything right to focus only on product innovation and started competing with Apple in all product lines from smartphones to tablets, but Nokia failed to develop a focused device

Marketing concept is a business philosophy that guides the marketing activities of a company. This concept has three main characteristics as follows.

In 2005 the Nokia sales in western countries of Europe and in America were largely poised at certain point, the company was not making any profit in these regions. The North American market creates roundabout 8% of sales for the company, Nokia was losing its grip on Europe, and the market share was dropping in from 42% in 2004 to 38% in 2005. The only opportunity for Nokia in this case was to develop rich market ground in developing countries.

Apple’s iPhone, Google’s Android and low cost business rivals interrupt the market, and Nokia’s efforts to fix their worsening conjuncture are progressively useless. Stephen Elop’s option of the Windows Phone operating system is a catastrophe that results in the sale of the handset enterprise to Microsoft (Schrage, 2011).

Now their strategy is to develop their three businesses, Nokia Networks, HERE and Nokia Technologies.

Marketing is a planning and conceptual implementation of processes involving the product, pricing, promotion and distribution of good and services to create an exchange that satisfies individuals and fulfil the goals of an organization (Kotler, 2003). Hand phones have become a major part of our lives. Today, it is being widely used all over the worlds. It has being a luxury to necessity for some of us. Hand phones are one of the things that we cannot do without, for one reason or another. We have come to depend on it, increasingly so, and in doing so it has become a need. Having hand phones can prove to be very useful but it can also be said otherwise. There are both advantages and disadvantages to owning a hand phone or being in the midst of people who own them.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Marketing is about connecting the value of a product, service or brand to customers or consumer for the resolve of encouraging or selling that product, service, or brand. The concepts of Marketing are: Production concept, Product concept, selling concept, Marketing concept and Societal Marketing concept.