Marketing Strategy Of Pepsico, Inc.

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Introduction PepsiCo, Inc. was established through the merger of Pepsi-Col and Frito-Lay in 1965 and is now responsible for the selling of many soft drinks and snacks through acquisitions of Seven-Up, Pizza Hut, Taco Bell, KFC, Tropicana, Quaker Oats, and Gatorade in following years. This corporation been a forerunner of diversity and inclusion initiatives since the 1960s by appointing the first African American vice president at a major company. It has since named the first Latino cooperate officer, the first Asian executive, and the first Black Managers Association. In the late twentieth century, PepsiCo even launched a major diversity study that led to minority executives, an ethnic marketing department, and multiple minority…show more content…
Third, there seems to be some internal resistance to the cultural initiatives within the company despite the improvements. The systems in place have allowed for many opportunities for feedback from minority groups, but there is still misrepresentation and poor communication remaining to be fixed. With other discontent employees, the new policies seemed biased and overly reliant on subjective methods rather than performance. Although the phases of Reinemund plan were great first steps, there remains work to be done internally to promote a diverse, inclusive culture. Recommendations In regards to leadership, Nooyi should intentionally make a public statement at the beginning of her time at PepsiCo. In these words and throughout the first few days as CEO, Nooyi should be hyper-aware of the perceptions employees may have of her as an older, Indian, woman. The tendency towards tokenism, the representation of one group through a single person, will be strong in this workplace and must be confronted. By breaking the glass ceiling, Nooyi has to opportunity to uniquely reinforce the natural system, commitment strategies that Reinemund carefully developed revolving around diversity. She should also mimic the authentic conversation tactics to keep inclusion issues as a major part of the company’s goals. In addition, Nooyi should

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