Marketing Strategy Of Samsung

Samsung is the 7th most valuable brand in the world fuelled by its success in the smartphone and TV industry (Interbrand, 2014) (Forbes, 2015). Its product innovation and design capability has allowed it to win 11 consecutive awards at the consumer electronics show (Samsung, 2014) and has strong commitment to producing ecologically friendly products (Han, 2010).

Moreover, analysis using Day & Wensley’s model identified that Samsung could achieve competitive advantages within the tablet sector through their superior skill in innovation and information technology. In addition, their superior resource in global strategy and strategic alliances also contribute to gain the advantages. These allow Samsung to provide the differentiated product, superior customer value and cost reduction. However, Samsung’s disadvantages of key industry success factors: relative weak brand preference compared to the market leader and inferior battery life. Samsung would benefit in building additional superior skills and resources that it could generate the sustainable and further competitive advantages.

This study seeks to examine the market structure and strategy of Samsung Company analyzing its micro-environmental level as well as SWOT analysis. In this regard, it is worth pointing out that Samsung is a well-established company. It manufactures different electronics products including home appliances and smartphones. It has been on the market since 1969. Its electronics division has 169 subsidiaries and affiliates, which are divided into three to include Consumer Electronics, Information Technology & Mobile Communications, and Device Solutions division (Samsung 2016, 2). In this precept, consumer Electronics focuses on advanced technology, exclusive design and significant offers for presenting new products such as TV, Refrigerator, Air Conditioner, and Medical equipment among other products. Information Technology & Mobile Communications division, on the other hand, produces mobile handset and customer friendly communication products. The Device Solutions in the same dictum division focuses on display pane and semiconductor products. The company has grown globally, and establishes outlets in different parts of the world, including the U.K.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Samsung is a multinational Korean electronics company engaged in designing, manufacturing and marketing mobile communication and other media devices, as well as related software, accessories and third-party applications. They are one of the most well-known electronic brands in the world. According to Mintel (2017), Samsung is still the world’s number one smartphone vendor and along with Apple they dominate the smartphone market with 66% of the market share. Samsung currently operates in relatively 84 countries and have hired more than 320 million employees working for them. In the recent period, it has been focusing on making products that help people lead a better and smarter lifestyle.

Could be a aggregation that has been steady growing throughout the accomplished decade. The followingreport can recommendation samsung advance the advance that has been enjoyed within the past, with a strongemphasis on the advance of the all client consumer goods and variable divisions. By allegory customersand what they require, ways will be devised on however samsung will access their allotment of themarket. What is more, by comparison samsungs strengths and weaknesses thereto of thecompetition, opportunities will be articulary and capitalised on.samsung entered into indian bazaar with its technologically avant-garde household appliances. Butwhen it entered in associate indian market, it had to face actual boxlike antagonism and still it‘s adverse toughcompetition, however currently it's

Samsung Electronics' mission statement “Inspire the World, Create the Future.” reflects the company’s commitment to continue leading these markets and to capture other key markets that their products lie within. Through their efforts, Samsung hopes to contribute to a better world and a richer experience for all. As part of this vision, Samsung must continually assess their environment and brand positioning, to maintain a competitive advantage over its rivals.

Another reason for Samsung’s success within the smartphone business is their expertise on handling products’ life cycles. They understood that innovation requires releasing products every year as technology is in constant change. Samsung updates their device line yearly by pushing hardware and software updates while it keeps expanding on its product portfolio. By doing these, the company benefits from benchmarking as they are able to identify all weaknesses from previous releases and find ways to fix them and satisfy

Marketing is one of the important elements of every company. By applying good methods of marketing, any company is able to achieve its goals. This report focuses on how Samsung company become world’s famous by applying three strategy namely pricing,placing and promotion. secondary method of data collection was used for this report

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

In 2012 quarterly report, Samsung, known as the major player in mobile phone industry, stood as the fourth in world phone sales and its profit have smashed for the fourth quarter. Following this, the 2014 quarterly report still showed a decline in revenue and sales, as BBC News states that the net profit dropped to 23.4 trillion won, which is a 27% fall from 30.5trillion won in 2013. On the other hand, Samsung’s competitor Xiaomi marked itself as the top smartphone company of the year 2014 in China with a 12.5 percent market share, beating Samsung that had positioned itself the first in sales. Xiaomi put out low-mid range priced phone as a strategy with a fairly high quality specs and design for its price, threatening all other competitors.

Across industries there is a growing focus on digital. Trends driving this include business readiness, technology and market appetite. When it comes to digital, Samsung is in a great position. Samsung should investigate new ways to leverage their scale and develop even better software solutions for their customers utilizing data and the Internet of Things (IoT). There are growing opportunities to integrate Samsung’s many technologies into intelligent homes or businesses.

Samsung is a most important provider of buyer Electronics, IT as well as many of the Telecom goods in the market. Samsung start processes in many countries, and also Samsung today houses services for Colour Televisions (counting 3D, and also Samsung LED and Samsung LCD TVs), and also the Samsung Mobile Phones, Samsung Refrigerators, and the Samsung Washing Machines along with Samsung Split Air Conditioners groups. The company commenced processes of its next state-of-the-art industrialized. (samsung, 2014)

Marketing design and innovation concept has been explained in this study. The product chosen is mobiles that holds a global presence and has undergone technological changes to cater to the changing needs of the customers. The models of mobiles show the changes produced by to remain competitive in the market by constantly adopting innovations and moving with the pace of IT. It highlights the value driven by the customers and business clients. It also demonstrated the significance of design change that leads to satisfaction of the customers. This assignment highlighted changes in design and innovation adopted by . In the end, reflective summary is given that reflects my

From the three main activities, Samsung Electronics is the one that can compete with other leading brands. Initially that making Samsung’s products are on the rise is the development of 256K dynamic random access memory (DRAM) computer chip and a VLSI (very large scale integration) version of the 64K DRAM chip. By the turn of the millennium, the company’s successful introduction of leading-edge products such as mobile phones, MP3 players, digital televisions and personal digital assistants (PDAs).