Marketing Strategy Of Samsung

“The marketing strategies of Samsung Company “ By Ambika Subedi 201505705 EAP 1/2A Jessie perrin English Language School in Sydney 13th of April 2017 Table of Contents Page no: 1. Abstract

A marketing strategy is a company's hope to achieve strong and profitable customer relationships by targeting certain customers, using a marketing mix, and implementation. In an ideal world, strategies at all levels of the organization should be well spoken and understood. Interpretations of the strategies then result in realistic, well-defined marketing plans and programs which can be created and acted upon. Organizations can have a greater chance of being successful if they develop deep understanding

Samsung was founded by Lee Byung-Chul in 1938 as a trading company. It is a South Korean company. Its headquartered is in Samsung town, Seoul South Korea, California, US. It is made up of 80 different businesses. In 2012 Samsung became world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998. Samsung Electronics commenced its operations in India in December 1995. It has two R&D centres in India- Delhi & Bangalore. It is India’s largest handset

Samsung Electronics is a South Korean multinational electronic company with headquarter located in Suwon, South Korea. According to Forbes (2016), Samsung is the world’s second largest information technology company with $177 billion in revenue. Samsung is a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory, and hard drive devices for clients such as Apple, Sony, Nokia, and HTC (About Samsung, n.d.). Samsung has been the world’s largest

Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation, the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej, Allwyn, Kelvinator and Voltas. Together, they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s, which invested in brand-building and in enhancing distribution and service channels. Then, with liberalisation came a spate

Marketing Approach: Marketing is the management process responsible for identifying, anticipating and satisfying customers requirements profitably (Chartered Institute of Marketing) In other words the essentiality/ fundamentals of marketing approach is to create/ produce a product, according to the needs/ requirements of the customers/ community and to remain hold of the existing and new customers with innovation at a reasonable price for the ultimate profitability of the company. The word purpose

product and services. In the smartphone business, Samsung is one major competitor challenging Apple’s innovation and uniqueness. Samsung also makes smartphones with good specifications and features which can compete with iPhone features. Samsung is a South Korean technology giant with $45billion revenue as of 2015. Samsung is a major supplier for Apple and other technology companies. Its semi conductor business supply’s chips for Apple’s use. Samsung has the required experience and resources to compete

As shown previously, Samsung caters to people of a wide demographic range in the UK. Using the marketing mix strategy, Samsung’s marketing strategy is explained. 2.1. Product The variety of tablets offered by Samsung ensures it maintains its tablet market competitiveness. Their product offerings are suitable to a wide array of customers from those requiring basic and cheaper tablets through those requiring high-end Samsung Galaxy Tab S. Samsung as an organisation is vertically integrated and it manufactures

Introduction The contemporary global marketing environment is largely influenced by market related forces such as globalization, competition, changes in consumers’ tastes and requirements, technology etc, causing pressure on marketers to be highly strategic so as to stay competitive and to survive in the marketing landscape. For this, marketers have to constantly scan and audit the environment that their marketing activities are concerned with. Marketers use different strategic tools to analyze

Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea's largest company or chaebol and the world's second largest conglomerate by revenue, leading several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of the world's